Graphic Designer

FRIJ; Los Angeles (CA); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Frij, a Los Angeles-based creative studio, seeks a Graphic Designer to transform marketing briefs into scroll-stopping static ads that convert. You’ll be the creative force behind our Meta campaigns, crafting visuals that grab attention and drive action.

You’ll work from detailed briefs or ambiguous concepts, bringing a proven track record of producing high-performing ad creative and a strong command of Adobe Creative Suite, AI image generation tools, and conversion-driven design.

Qualifications

• 2+ years experience in performance marketing design, with proven track record in-house on a brand creative team or growth-focused marketing agencies
• Extensive portfolio of high-performing ad creative
• Demonstrated ability to explain design decisions and their impact on performance
• Experience with AI image generation tools
• Strong understanding of design principles and concept themes that drive conversion
• Track record of meeting tight deadlines without sacrificing quality
• Expert proficiency in Adobe Creative Suite
• Strong understanding of Meta ad specifications and requirements
• Understanding of consumer psychology in design
• Ability to analyze and make adjustments based on performance data

Responsibilities

• Design high-converting static ads for Meta.
• Develop multiple creative variations for A/B testing
• Curate and select scroll-stopping imagery
• Create and maintain consistent brand aesthetics while optimizing for performance
• Collaborate with creative strategists to implement testing frameworks
• Stay current with social media design trends and platform updates

Skills

Performance marketing design

Conversion optimization

High-performing ad creative

Explain design decisions

Meta ad design standards

Data-driven design

Tools

Adobe Creative Suite

AI image generation tools

Job description

Frij is a creative studio based in Los Angeles, working with some of the world's coolest direct-to-consumer brands. We create ads people love watching, clicking on and buying from. We believe our jobs should be deeply fulfilling, challenging and leave us better versions of ourselves.

The Role

We're seeking a Graphic Designer who can transform marketing briefs into scroll-stopping static ads that convert. You'll be the creative force behind our static ad campaigns, crafting visuals that not only catch eyes but drive action. This isn't just about making things look pretty – it's about making design decisions that drive performance.

Who We're Looking For

You're a unicorn... who understands the delicate balance between artistic innovation and conversion optimization. You get excited about both pushing creative boundaries and diving into performance metrics. You're equally comfortable working from detailed briefs or taking an ambiguous concept and running with it. Most importantly, you have a proven track record of creating static ads that actually convert.

Key Responsibilities

• Design high-converting static ads for Meta.
• Develop multiple creative variations for A/B testing
• Curate and select scroll-stopping imagery
• Create and maintain consistent brand aesthetics while optimizing for performance
• Collaborate with creative strategists to implement testing frameworks
• Stay current with social media design trends and platform updates

Ideal Candidate Profile

• 2+ years experience in performance marketing design, with proven track record in-house on a brand creative team or growth-focused marketing agencies
• Extensive portfolio of high-performing ad creative
• Demonstrated ability to explain design decisions and their impact on performance
• Experience with AI image generation tools
• Strong understanding of design principles and concept themes that drive conversion
• Track record of meeting tight deadlines without sacrificing qualityExpert proficiency in Adobe Creative Suite
• Strong understanding of Meta ad specifications and requirements
• Understanding of consumer psychology in design
• Ability to analyze and make adjustments based on performance data

Must-Have Qualities

• Exceptional attention to detail
• Proactive approach to ideation and problem-solving
• Appetite for continuous learning
• Ability to thrive in fast-paced environments

Our Values

• Continuous learning and innovation
• Collaborative problem-solving
• Pushing the boundaries of performance marketing

Ready to Design the Future of Performance Marketing?

Frij is an equal opportunity employer committed to creating an inclusive environment for all talents.