Creative Strategy Lead

FRIJ; Los Angeles (CA); Hybrid; USD 90,000 - 150,000; Full time

Job summary

Frij, a Los Angeles–based creative studio, seeks a Creative Strategist who can turn data into storytelling and make paid social content irresistibly clickable.

You will own the creative pipeline, write briefs, coordinate production teams, and build testing frameworks across Facebook, TikTok, and YouTube.

3–5 years in performance marketing and a track record leading creative teams for DTC brands are ideal.

Qualifications

• 3–5 years in performance marketing with a proven track record in creative strategy for DTC or ecommerce brands.
• Experience managing creative teams and writing ad concepts that drove spend.
• Strong ability to analyze performance data and translate into briefs.

Responsibilities

• Conduct deep-dive data analysis across Facebook Ad accounts to uncover actionable creative insights.
• Develop and manage a monthly creative pipeline with 10+ strategic ad concepts per client.
• Write creative briefs guiding production teams to high-converting paid social content.
• Coordinate cross-functional production, casting, and editing teams to execute vision.
• Produce insight documents and performance reports with strategic rationale.
• Design and implement creative testing frameworks across Facebook, TikTok, and YouTube.

Skills

Creative strategy

Performance marketing

Direct-to-consumer

Copywriting

Project management

Data analysis

Cross-functional teamwork

Reporting briefs

Tools

Facebook Ads Manager

TikTok Ads Manager

YouTube Ads Manager

Job description

Frij is a creative studio based in Los Angeles, working with some of the world's coolest direct-to-consumer brands. We create ads people love watching, clicking on and buying from. We believe our jobs should be deeply fulfilling, challenging and leave us better versions of ourselves.

The Role

We're on the hunt for a Creative Strategist who can turn data into storytelling gold, transform insights into scroll-stopping content, and make our clients' paid social ad creative absolutely irresistible.

Who We're Looking For

You’re a unicorn… who loves diving into Facebook ad accounts, building creative pipelines, crafting creative briefs, and coordinating creative teams. You’re a voracious learner, get excited to build processes and systems and have a deep love for direct response copywriting.

Key Responsibilities

• Conduct deep-dive data analysis across Facebook Ad accounts to uncover actionable creative insights
• Develop and manage a diverse monthly creative pipeline, mapping out 10+ strategic ad concepts per client
• Write comprehensive creative briefs that guide production teams in creating high-converting paid social content
• Coordinate cross-functionally with production, casting and editing teams to execute creative vision
• Produce creative insight documents and performance reports that articulate strategic rationale
• Design and implement creative testing frameworks across Facebook, TikTok, and YouTube platforms

Ideal Candidate Profile

• 3-5 years of experience in performance marketing, with a proven track record in:
  • Creative strategy for direct-to-consumer or e-commerce brands
  • Managing creative teams of 3 or more.
  • Writing ad concepts that have seen $100,000+ in spend
• Demonstrated ability to balance creative diversity with strategic iteration
• Expert-level project management skills with proven deadline management capabilities
• Sophisticated understanding of direct response principles and have a track record of implementing them.
• Advanced understanding of Meta Ads Manager and ability to analyze performance data and build reports
• Strong video and image ad production knowledge
• Polished and repeatable research and ideation processes
• Ability to articulate why an ad is converting, or why it’s not.

Our Values

• Continuous learning and innovation
• Collaborative problem-solving
• Pushing the boundaries of performance marketing

Ready to redefine Creative Strategy?

If you're a strategic creative who thrives on turning insights into breakthrough marketing, we want to hear from you.

Frij is an equal opportunity employer committed to creating an inclusive environment for all talents.

Frij is an equal opportunity employer committed to creating an inclusive environment for all talents.