Graphic Designer

SOUTHALL LLC; Franklin (TN); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

Medical, dental, vision

Short and long-term disability

Life insurance

Paid time off

Paid holidays

Weekly pay

401k with company match

Education reimbursement

Employee Assistance Program

Wellness activities

Internal discounts

Daily meals

Growth opportunities

Job summary

Southall LLC seeks a skilled Graphic Designer to translate the luxury brand into refined visuals for print and digital channels. You’ll work with the Marketing team to create guest-facing and internal materials for Southall Farm and Inn and affiliated entities while upholding Forbes Five-Star presentation.

The ideal candidate has 3+ years in luxury hospitality branding, strong typography and layout skills, and mastery of Adobe CC.

Qualifications

• Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field required.
• Portfolio demonstrating strong concept development, typography, layout, brand systems, and finished work across print and digital channels required.
• 3+ years of professional graphic design experience in luxury hospitality or elevated brand environments preferred.
• Advanced proficiency in Adobe Creative Cloud, particularly InDesign, Illustrator, and Photoshop, required.
• Strong understanding of print production, digital design specs, color management, and vendor-ready artwork.
• Excellent eye for typography, composition, hierarchy, photography, and detail within a brand system.
• Highly organized with the ability to prioritize multiple projects and meet deadlines in a fast-paced environment.
• Strong communication and collaboration skills across departments; feedback-driven approach.
• Experience with motion graphics, basic video editing, Figma, Canva or similar tools is a plus.
• Hospitality-minded and comfortable working on-site in a luxury environment.

Responsibilities

• Develop concepts and design solutions reflecting Southall's brand standards.
• Create print and digital materials for marketing campaigns, menus, signage, and guest touchpoints.
• Prepare production-ready files with correct sizing, bleeds, color profiles, and specs.
• Coordinate with printers and vendors; review proofs for quality and brand consistency.
• Retouch imagery and maintain typography, color, layout and visual hierarchy.
• Organize design files, assets, and templates for easy access and updates.
• Collaborate with Marketing, Sales, Events, F&B, Spa, Retail and Operations to deliver effective designs.

Skills

Concept development

Typography

Layout

Brand systems

Attention to detail

Collaboration

Education

Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or related field

Tools

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Figma

Canva

Job description

Job Type
Full-time

Description

Southall is a premier destination bringing nature, produce and people together in a powerful and unique way.

The Graphic Designer is responsible for translating the Southall brand into thoughtful, refined visual communications across print and digital channels. Working as part of the Marketing team, this role creates guest-facing and internal materials for Southall Farm and Inn and affiliated Southall LLC entities while maintaining a consistent luxury aesthetic, strong production standards, and Forbes Five-Star presentation. The ideal candidate is a highly skilled designer who can move fluidly between concept development and day-to-day execution in a fast-paced hospitality environment.

Responsibilities:

• Develop creative concepts and design solutions that reflect Southall's visual identity, brand standards, and elevated hospitality positioning
• Design a wide range of print and digital materials, including marketing campaigns, email and website graphics, paid media, social assets, signage, menus, event collateral, sales materials, presentations, packaging, and on-property guest touchpoints
• Translate campaign direction and business objectives into polished, on-brand creative that is both visually compelling and functional
• Prepare accurate, production-ready files for print and digital use, including proper sizing, bleeds, color profiles, resolution, and file specifications
• Coordinate with printers, fabricators, and outside vendors as needed; review proofs and ensure final materials meet quality standards
• Resize, version, and adapt creative across multiple channels while protecting visual consistency and design integrity
• Retouch and optimize photography and imagery for use across marketing channels
• Maintain consistency in typography, color, imagery, layout, and visual hierarchy across all Southall creative
• Organize and maintain design files, templates, brand assets, and creative libraries so materials are current and accessible
• Support the evolution of brand standards and templates as Southall's marketing needs continue to grow
• Uphold brand standards for additional entities and concepts under Southall LLC as assigned.
• Partner closely with Marketing, Sales, Events, Food & Beverage, Spa, Retail, and Operations to understand creative needs and deliver effective solutions
• Manage multiple projects, deadlines, revisions, and stakeholder feedback while maintaining attention to detail and creative quality
• Participate in creative reviews and respond constructively to direction and feedback.
• Support occasional on-site events, photo shoots, activations, installations, and production needs, including evenings or weekends when required
• Forbes Five-Star Competencies
• Brand Consistency & Precision
• Luxury Visual Judgment
• Creative Problem-Solving
• Cross-Functional Collaboration
• Service-Oriented Execution

Requirements

• Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field required
• Professional portfolio demonstrating strong concept development, typography, layout, brand systems, and finished work across print and digital channels required
• 3+ years of professional graphic design experience required, with experience in luxury hospitality, premium lifestyle, travel, food and beverage, wellness, retail, or a comparably elevated brand environment strongly preferred
• Advanced proficiency in Adobe Creative Cloud, particularly InDesign, Illustrator, and Photoshop, required
• Strong understanding of print production, digital design specifications, file preparation, color management, and vendor-ready artwork
• Excellent eye for typography, composition, hierarchy, photography, and detail, with the ability to consistently execute within an established brand system
• Highly organized with the ability to prioritize multiple projects, meet deadlines, and manage revisions in a fast-paced environment
• Strong communication and collaboration skills, including the ability to receive feedback, ask thoughtful questions, and work effectively across departments
• Experience with motion graphics, basic video editing, Figma, Canva, or similar design tools is a plus
• Hospitality-minded, professional, and comfortable working on-site in a guest-facing luxury environment

Our Benefits

• Competitive compensation package
• Medical, dental, vision, short and long-term disability, company-provided life insurance
• Generous paid time off accruals
• 9 paid holidays annually
• Weekly pay
• 401k and company match
• Education reimbursement
• Best-in-class Employee Assistance Program
• Free weekly outdoor activities and wellness classes
• 30% internal discounts
• Fresh and free daily meal
• Bountiful internal growth opportunities

Our Team

Assembled intentionally with dynamic expertise, the Southall team is offered the unique opportunity to learn humbly with, and from, each other. We invest in a growth mindset and take it upon ourselves to strengthen our knowledge and grit daily. We honor the cycles of nature, get our hands dirty and taste the earth’s bounty in an effort to connect with the land.

We plan with purpose, seeing past the present day and seeking to consider the planet with each step. We embrace a blend of ancient techniques and modern technologies in our practice of sustainability. We celebrate ingenuity and resourcefulness and approach our roles through the eyes of an entrepreneur, looking beyond our respective corners to the big picture.

Acting with intention, we approach each day with gratitude for the opportunity to serve our guests and each other. A humble holder of our Michelin Key, our team strives to provide a level of luxury that feels effortless and sincere, infusing wellness at every turn. The Southall team cares for our visitors with the same caliber of kindness and respect as we care for the humans that work alongside us.

Southall Farm and Inn is committed to a diverse and inclusive workplace. Southall provides equal employment opportunities to applicants and employees and does not discriminate on the basis of age, race, color, ancestry, religion, sex, sexual orientation, gender identity or expression, transgender, national origin, status as a protected veteran, disability or any other classification protected by law. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs.