GRAPHIC DESIGNER

Woodward Communications, Inc.; Appleton (WI); On-site; USD 45,000 - 65,000; Full time

Job summary

Woodward Communications, Inc. is seeking a creative graphic designer to design, create, and distribute high-quality graphics for WCM-N.E.W. broadcast entities, including digital sales and marketing initiatives, station websites, brand logos, and physical marketing materials.

You will maintain brand assets, update product offerings, and monitor merchandise trends while collaborating with Sales, Programming, Digital, and Marketing teams to ensure brand standards and business objectives are met.

Qualifications

• Associate degree in graphic design preferred, or equivalent combination of education and professional graphic design experience.
• Proven experience creating engaging digital and print graphics across multiple platforms.
• Proficiency with Microsoft Windows, macOS, Microsoft Office, Google Workspace, Adobe Creative Suite, Canva, and related design tools.
• Working knowledge of website content management systems and the ability to edit and manage digital content within those platforms is preferred.
• Experience with e-commerce platforms (merchandise stores) is preferred.

Responsibilities

• Design, create, and distribute high-quality graphics for all WCM-N.E.W. broadcast entities, including digital sales and marketing initiatives, station websites, brand logos, and physical marketing materials.
• Create engaging digital advertisements for clients, ensuring all creative meets platform-specific specifications and requirements for DSPs and station-owned and operated platforms.
• Design and manage merchandise for station stores, collaborating with programming and promotions teams on unique designs, maintaining inventory lists, updating product offerings, and monitoring merchandise trends.

Skills

Graphic design

Communication skills

Attention to detail

Education

Associate degree in graphic design

Tools

Adobe Creative Suite

Canva

Microsoft Office

Google Workspace

CMS platforms

Job description

• Design, create, and distribute high-quality graphics for all WCM-N.E.W. broadcast entities, including digital sales and marketing initiatives, station websites, brand logos, and physical marketing materials such as billboards, apparel, posters, mailers, and print advertisements.


• Create engaging digital advertisements for clients, ensuring all creative meets platform-specific specifications and requirements for DSPs and station-owned and operated platforms.


• Design and manage merchandise for station stores, collaborating with programming and promotions teams on unique designs, maintaining inventory lists, updating product offerings, and monitoring merchandise trends.


• Collaborate with Sales, Programming, Digital, and Marketing/Promotions teams to develop creative solutions that support brand standards and business objectives.


• Maintain and manage WCM-N.E.W. broadcast brand logos and visual assets across websites, social media platforms, digital campaigns, print media, and related outlets.


• Upload and manage graphics within content management systems for station websites and digital platforms as needed.


• Maintain and organize digital graphic files, photos, and asset libraries, including third-party resources such as Getty Images.


• Balance priorities effectively to meet the graphic needs of Sales, Promotions, and Broadcast departments in a timely and efficient manner.


• Maintain a \"customer comes first\" mindset with proactive commitment to internal and external customer service.


• Participate in the Great Game of Business and support company initiatives.


• Adhere to all company safety standards, including general workplace safety, cybersecurity, and regulatory compliance requirements.


• Perform all other duties as assigned.

Specific Responsibilities

• Design, create, and distribute high-quality graphics for all WCM-N.E.W. broadcast entities, including digital sales and marketing initiatives, station websites, brand logos, and physical marketing materials such as billboards, apparel, posters, mailers, and print advertisements.


• Create engaging digital advertisements for clients, ensuring all creative meets platform-specific specifications and requirements for DSPs and station-owned and operated platforms.


• Design and manage merchandise for station stores, collaborating with programming and promotions teams on unique designs, maintaining inventory lists, updating product offerings, and monitoring merchandise trends.


• Collaborate with Sales, Programming, Digital, and Marketing/Promotions teams to develop creative solutions that support brand standards and business objectives.


• Maintain and manage WCM-N.E.W. broadcast brand logos and visual assets across websites, social media platforms, digital campaigns, print media, and related outlets.


• Upload and manage graphics within content management systems for station websites and digital platforms as needed.


• Maintain and organize digital graphic files, photos, and asset libraries, including third-party resources such as Getty Images.


• Balance priorities effectively to meet the graphic needs of Sales, Promotions, and Broadcast departments in a timely and efficient manner.


• Maintain a \"customer comes first\" mindset with proactive commitment to internal and external customer service.


• Participate in the Great Game of Business and support company initiatives.


• Adhere to all company safety standards, including general workplace safety, cybersecurity, and regulatory compliance requirements.


• Perform all other duties as assigned.

Qualifications

Qualifications:

• Associate degree in graphic design preferred, or equivalent combination of education and professional graphic design experience.


• Proven experience creating engaging digital and print graphics across multiple platforms.


• Proficiency with Microsoft Windows, macOS, Microsoft Office, Google Workspace, Adobe Creative Suite, Canva, and related design tools.


• Working knowledge of website content management systems and the ability to edit and manage digital content within those platforms is preferred.


• Experience with e-commerce platforms (merchandise stores) is preferred.


• Experience creating motion graphics and animated digital content is a plus, but not required.


• Strong communication, listening, and problem-solving skills, with the ability to collaborate effectively across departments.


• Excellent attention to detail and proofreading skills.


• Ability to work independently with minimal supervision while managing multiple priorities and deadlines.


• Familiarity with digital platforms, terminology, and current design trends.


• Professional demeanor with the ability to represent the company positively to internal and external stakeholders.


• Demonstrated alignment with company core values and ESOP culture.

Physical Requirements

• Ability to sit for extended periods of time while working at a computer and designing digital content.


• Frequent use of hands and arms for computer operation, mouse use, keyboarding, and graphic design tools.


• Ability to visually review detailed graphics, layouts, and computer screens for extended periods.


• Ability to communicate effectively with coworkers and stakeholders via virtual meetings, phone, and electronic communication.


• Occasional lifting or carrying office supplies or materials, generally up to 25 pounds.