Graduate Recruitment Coordinator

staffemployment-stthomas; Saint Paul (MN); On-site; USD 30,000 - 37,000; Full time

Benefits offered by this job

Tuition Remission

Generous Retirement Contributions

Comprehensive Health Coverage (medical

Fully Paid Insurance

Paid Parental Leave

Job summary

The University of St. Thomas is seeking a Graduate Recruitment Coordinator to manage early stage outreach for prospective graduate students and inquiries, nurturing relationships before the application stage.

The role involves developing communication strategies, coordinating call/text/email campaigns, and collaborating with the Graduate Admissions team to ensure timely handoffs and consistent messaging across the student journey.

Qualifications

• High School diploma or the equivalent.
• Four years of experience in customer service, sales, admissions, outreach, or a communication-focused role.
• Experience using CRM systems or managing communication workflows.
• Bachelor’s degree preferred.

Responsibilities

• Serve as the primary first point of contact for early-stage prospective students.
• Deliver personalized, timely information to prospects and inquiries to encourage engagement and funnel progression.
• Respond to emails, calls, and forms with a student-centered approach and clear next steps.
• Identify inquiries who are “application-ready” and route them to recruiters promptly.
• Support prospective student recruitment events, information sessions, and other engagement activities as needed.
• Develop and maintain outreach strategies with the Assistant Director, Graduate Recruiter, and team.

Skills

Customer service

Sales

Admissions

Outreach

Communication

Education

High School diploma or equivalent

Bachelor’s degree

Tools

Salesforce

Marketing Cloud

Job description

OVERVIEW

The University of St. Thomas invites qualified candidates to apply for a Graduate Recruitment Coordinator position within Enrollment Services.

The University of St. Thomas embraces belonging and equal opportunity for all. Our convictions of dignity, diversity and personal attention call us to embody and champion an inclusive environment. The University is an Equal Employment Opportunity Employer (EEO). All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, status as a protected veteran, or other protected characteristic. This commitment to inclusion and equal opportunity is consistent with our mission: Inspired by Catholic intellectual tradition, the University of St. Thomas educates students to be morally responsible leaders who think critically, act wisely, and work skillfully to advance the common good. A successful candidate will possess a commitment to the ideals of this mission.

JOIN OUR COMMUNITY

The University of St. Thomas offers a competitive and comprehensive benefits program, which includes:

• Tuition Remissionfor employees, spouses, and dependents
• Generous Retirement Contributionsto support your future
• Comprehensive Health Coverageincluding medical, dental, and vision
• Fully Paid Insurance: disability, life, and AD&D
• Paid Parental Leaveto support growing families

Salary Range: $21.50 to $26.50

The University of St. Thomas has provided a salary range that represents its good faith estimate of what the University may pay for the position at the time of posting. The specific salary offered will be determined based on factors such as the qualifications of the selected candidate, departmental budget, internal salary equity considerations, and available market information.

JOB SUMMARY

The Graduate Recruitment Coordinator is responsible for cultivating early-stage relationships with prospective graduate students and ensuring timely, personalized communication to two key lead groups:

• Enrollment Prospects – individuals who have not yet engaged (e.g., purchased lists, event rosters, name buys).
• Inquiries – individuals who have taken an action to express interest (RFI, event attendance, calling, emailing, web chat, etc.).

This role focuses specifically on lead nurturing prior to the application stage. As students progress toward the application stage, the Graduate Recruitment Coordinator facilitates a seamless handoff to the appropriate Graduate Recruiter or Assistant Director for deeper, program-specific engagement while supporting coordinated communication across the student journey.

Reporting to the Assistant Director of Recruiting & Admissions, the Graduate Recruitment Coordinator manages top of funnel communication strategies, acts as a resource for student workers executing call/text/email campaigns, and helps ensure the University’s communications reflect current trends in graduate enrollment behavior.

ESSENTIAL FUNCTIONS

Lead Nurturing for Prospects & Inquiries

• Serve as the primary first point of contact for early-stage prospective students.
• Deliver personalized, timely, and accurate information to prospects and inquiries to encourage engagement and funnel progression.
• Respond to emails, calls, and forms with a student-centered approach and clear next steps.
• Identify inquiries who are “application-ready” and route them to recruiters promptly.
• Serves as main point of contact for in person meetings and “drop-in” visitors at the Admissions office.
• Support prospective student recruitment events, information sessions, and other engagement activities as needed.

Lead Engagement Strategy & Outreach Coordination

• Work with the Assistant Director, Graduate Recruiter, and broader Graduate Admissions team to develop and maintain strategies for call, text, and email outreach for prospects and inquiries, aligning activity with portfolio and institutional enrollment priorities.
• Create and update call scripts, email templates, and messaging guidelines used by student workers and staff.
• Serve as the point of contact for student workers when they have questions about outreach content, messaging, or workflows (without formal supervisory responsibilities).
• Monitor lead behavior, funnel movement, and communication engagement to refine outreach strategies and develop personalized communications.

CRM & Marketing Technology Tracking, Reporting, and Analysis

• Use Salesforce, Marketing Cloud, Mogli texting, and other systems to track and document all lead communication and engagement.
• Pull and prepare regular reports on lead volume, lead source, engagement trends, and outreach effectiveness.
• Monitor lead source performance to help inform marketing investment and outreach strategy.
• Assist in tracking funnel movement for prospects and inquiries, highlighting areas where nurturing can be improved.
• Identify data inconsistencies or workflow issues and recommend solutions or escalations.

QUALIFICATIONS

Minimum Qualifications

• High School diploma or the equivalent
• Four years of experience in customer service, sales, admissions, outreach, or a communication-focused role
• Experience using CRM systems or managing communication workflows

Preferred Qualifications

• Bachelor’s degree

• Experience in admissions, higher education, or enrollment marketing

• Experience with Salesforce, Marketing Cloud, or similar platforms

• Experience creating messaging guides or communication playbooks.

In light of its commitment to create and maintain a safe learning and working environment, employment with the University of St. Thomas requires consent and successful completion of a background screening.