Google Ads Volunteer

InReach; United States; Remote; USD 10,000 - 60,000; Full time

Job summary

Join a forward-thinking nonprofit dedicated to supporting the LGBTQ+ community by volunteering to manage Google Ads campaigns. This role offers a unique opportunity to contribute to an innovative open-source platform that provides vital resources for transgender and queer individuals. You'll collaborate with experienced professionals, enhance your skills in digital marketing, and help ensure that those in need can access essential services. If you're passionate about making a difference and eager to learn, this volunteer position could be the perfect fit for you.

Qualifications

• Willingness to learn Google Ads; certification is a bonus.
• Interest in copywriting and commitment to LGBTQ+ resource access.

Responsibilities

• Collaborate with Marketing Director to manage Google Ads account.
• Monitor and refine ad campaigns for optimization.
• Write engaging ad copy and analyze campaign performance.

Skills

Google Ads

Copywriting

Tools

Google Ads Grants

Job description

• Hour per month: 1-3 hours per month (Volunteers can select their own hours—Monday through Friday—based on their schedule/time zone; all volunteers will use InReach’s volunteer management system to log their hours for accountability.)
• Location: Fully remote (from anywhere in the United States)
• Compensation: Unpaid
• Post-onboarding meeting schedule: Meet over Zoom once every other month

About InReach: We are InReach, a trans-led tech nonprofit building the world’s first open source verified LGBTQ+ resource platform. InReach is available on web (desktop and mobile), native iOS, and Android. Our vision is to ensure every trans and queer person has on-demand access to the safe resources they need to thrive. Over 420,000 people have used InReach to access verified LGBTQ+ resources.

About the Role: Contribute to InReach's Google Ads Grants account to help ensure every transgender and queer person in need knows about the world’s first open source verified LGBTQ+ resource platform!

Responsibilities

• Collaborate with our volunteer Marketing Director to manage InReach's Google Ads Grants account and maintain a strong click-through rate (CTR).
• Monitor and refine ad campaigns, providing strategic recommendations for optimization.
• Write compelling ad copy that drives engagement and increases visibility.
• Analyze campaign performance and assist in preparing performance reports for InReach staff.

Qualifications

• Willingness to learn Google Ads. (Google Ads certification is a bonus!)
• Interest in copywriting.
• Deep commitment to and passion for increasing access to safe, verified resources for the diverse LGBTQ+ community.

Why Volunteer with InReach?

• Grow and manage a nonprofit Google Ads presence.
• Gain in-depth exposure to LGBTQ+ issues and public discourse.