marketing designer • UGC-style content (tiktok, instagram)

Smarter Apps; United States; Remote; USD 52,000 - 70,000; Full time

Job summary

A leading mobile technology company is seeking a Marketing Designer to focus on user-generated content (UGC) for impactful mobile marketing campaigns. The ideal candidate will produce engaging video content, collaborate closely with a creative team, and stay updated with social media trends. This is a remote contract position aimed at enhancing user engagement through innovative content.

Qualifications

• Strong experience creating UGC-style content.
• Proficient in video editing tools like Adobe After Effects.
• Deep knowledge of social media platforms.

Responsibilities

• Conceptualize and produce UGC-style video content.
• Develop short-form videos aligned with campaign goals.
• Iterate rapidly on creative concepts.

Skills

Video editing

Content creation

Knowledge of social media trends

Self-direction

Tools

Adobe After Effects

Job description

At Smarter Apps, we’re redefining what’s possible in mobile technology. We believe apps shouldn’t just work—they should enhance everyday life, solve real-world problems, and make technology feel effortless. Through innovation, user-centered design, and cutting-edge development, we’re crafting apps that simplify complex tasks and unlock new possibilities.

Our Design team is a small, nimble group of builders and thinkers, collaborating closely with marketing, product design and growth teams. We’re looking for a Marketing Designer with a focus on UGC-style content to help us scale impactful mobile marketing campaigns. Smarter Apps is a globally distributed team with employees across countries and timezones. This is a remote-first, contract role open to qualified candidates, ideally based in the US.

**Please include links to your UGC-content! Applications without this will not be considered**

Role

We’re seeking a Marketing Designer who’s comfortable concepting and producing UGC-style marketing content that connects with real audiences. You’ll film yourself, your environment, and b-roll to create authentic, high-converting ads and iterate rapidly on new hooks, CTAs, and social trends. Your work will directly support user acquisition and engagement for our mobile apps.

Responsibilities

• Conceptualize and produce UGC-style video content, filming yourself, your environment, and b-roll.
• Develop and iterate on short-form videos with unique hooks and compelling CTAs, aligned with campaign goals.
• Stay current with social media trends and platform formats, incorporating fresh ideas into content.
• Work in one-week sprints, delivering polished creative assets and iterating rapidly based on feedback.
• Actively participate in creative performance review meetings, contributing insights into what’s working and why.
• Join brainstorms and strategy sessions to help shape content direction and develop testable hypotheses.
• Collaborate closely with a small, cross-functional team to align creative with performance marketing goals.
• Edit and refine videos using Adobe After Effects (preferred to share files across team).
• Stay organized and proactive in a remote, asynchronous work environment using Slack and ClickUp.

Qualifications

• Strong experience creating UGC-style content (ideally with examples or a portfolio).
• Comfortable filming yourself and producing engaging video content in your own space and in specific scenarios based on the scripts you develop.
• Deep knowledge of current social media trends, platforms, and formats (TikTok, Instagram, Meta, YouTube Shorts, Google, etc.).
• Ability to iterate rapidly on creative concepts with multiple variations to isolate and test hooks and ctas.
• Proficient in video editing and motion design tools (Adobe After Effects preferred).
• Self-directed, organized, and able to deliver work in fast-paced, one-week sprints.
• Ideally based in the US, with availability for consistent, longer term freelance/contract work.
• Bonus: Experience collaborating with growth or performance marketing teams on direct-response content, producing static concepts and ASO sets, and other mobile app-focused marketing collateral.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Contract

Job function

• Job function

  Design, Art/Creative, and Information Technology

• Industries

  Software Development

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