Senior Analytics Specialist

Supreme Optimization, LLC.; United States; Remote; USD 55,000 - 80,000; Full time

Job summary

A leading digital marketing agency seeks a Senior Analytics Specialist to join their remote team. The role involves implementing tracking, analyzing full-funnel performance, and developing dashboards to communicate marketing insights. Ideal candidates will have 4+ years of experience in digital analytics and a strong knowledge of Google Tag Manager and Google Analytics 4.

Benefits

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Qualifications

• 4+ years experience in digital analytics or marketing performance reporting.
• Demonstrated ability to implement end-to-end tracking from website to CRM.
• Experience in life sciences industry is a plus.

Responsibilities

• Implement end-to-end tracking using Google Tag Manager.
• Create dashboards and reporting views that reflect funnel stages.
• Analyze digital channel performance and deliver actionable insights.

Skills

Google Tag Manager

Google Analytics 4

Data Analysis

CRM integration

Dashboard Development

Multi-touch attribution

Data Integrity

Education

Bachelor's Degree in a relevant field

Tools

Looker Studio

Power BI

Tableau

Job description

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This range is provided by Supreme Optimization. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$55,000.00/yr - $80,000.00/yr

Senior Analytics Specialist- Digital Agency (Remote)

Are you an analytics expert looking for a remote opportunity to work with a digital marketing agency that helps grow the world’s top life science companies?

We are looking for an experienced analytics expert who can implement end-to-end tracking—from first touch on the website through to lead generation and CRM integration—to deliver clear, actionable insights into marketing performance and ROI. This role requires the ability to unify tracking across platforms, analyze full-funnel performance, and clearly communicate marketing impact through compelling dashboards and reporting. Experience with Google Tag Manager, GA4, paid media platforms, and CRM tools (Salesforce & HubSpot) is essential.

*Please read to the end for specific instructions on applying to this job.

About Supreme: We are the world’s first digital marketing agency exclusively for Life Science companies. We combine expert digital marketers, developers, designers, and “PhD-level” scientific marketers in one team.

Our mission is to be the #1 provider in the world of Life Science and Pharma digital marketing services and resources. This means delivering high-quality digital marketing services to our customers so they can better serve their audience.

Key Responsibilities Tracking Setup & Conversion Measurement

• Implement end-to-end tracking via Google Tag Manager (GTM), capturing user journeys from initial interaction through to CRM conversion.
• Manage onboarding for new clients by establishing baseline tracking infrastructure across websites and marketing platforms.
• Define and implement event and conversion tracking aligned with KPIs in GA4, Google Ads, LinkedIn Ads, Meta Ads, etc.
• Set up and optimize tracking to support various attribution models (e.g., linear, time decay, position-based) for more accurate ROI measurement.
• Implement enhanced conversions, cross-domain tracking, form tracking (including iframes), and consent-aware setups.
• Data Integration & Reporting
• Integrate data across platforms such as GA4, Google Ads, HubSpot, Salesforce, Facebook Ads, and LinkedIn.
• Connect website activity to downstream lead status and revenue for full-funnel visibility and marketing ROI attribution.
• Maintain data integrity across systems and build automated data flows where applicable.
• Dashboard & Insights Development
• Create clear, visually compelling dashboards in Looker Studio (Power BI and Tableau experience a plus).
• Design reporting views that reflect funnel stages, marketing channels, and attribution outcomes.
• Collaborate with internal teams and client stakeholders to evolve dashboard designs based on business needs.
• Analysis & Communication
• Analyze performance across digital channels, identify key trends, and uncover optimization opportunities.
• Deliver insights that connect media spend and engagement to lead quality, CRM outcomes, and revenue.
• Educate internal teams and clients on how to interpret data and use dashboards for strategic decision-making.

Quality Assurance & Optimization

• Conduct regular tracking and tagging audits to ensure accurate and reliable data across platforms.
• Troubleshoot GTM, GA4, and CRM integration issues as needed.
• Stay up to date with the latest analytics and attribution best practices, including data privacy and consent frameworks.

Competencies and Qualifications

• 4+ years of experience in digital analytics, data strategy, or marketing performance reporting.
• Demonstrated ability to implement end-to-end tracking from website behavior to CRM outcomes and ROI reporting.
• Advanced expertise with Google Tag Manager and Google Analytics 4, including custom event and enhanced conversion setups.
• Proficiency in applying and explaining multi-touch attribution models (linear, time decay, position-based, etc.).
• Strong experience building dashboards in Looker Studio; familiarity with Power BI or Tableau is a plus.
• Skilled at integrating and analyzing data from marketing platforms (Google Ads, LinkedIn, Meta) and CRMs (Salesforce, HubSpot).
• Ability to design dashboards and reports that clearly communicate marketing impact, lead quality, and ROI.
• Strong analytical and problem-solving mindset with experience working with large, complex datasets.
• Excellent communicator, capable of translating complex data into client-facing insights and actionable recommendations.
• High attention to detail and commitment to data accuracy and consistency.
• Collaborative and proactive team player comfortable working across disciplines (paid media, SEO, dev, CRO).
• Understanding of SEO, SEM, and broader digital marketing strategies (preferred).
• Experience in the life sciences industry is a plus, but not required.

If you are interested in applying for this job please do the following:

1) Please send an email to [e-mail] with the subject line "Analytics Specialist!"

2) In blue color font, write 2-3 sentences telling us your name, who you are and where you are from

3) In red color font, write a few sentences on why you think you would be a good fit for this job.

4) In black font, let us know about your analytics background and experience setting up analytics tracking.

5) Include a link to your Linkedin profile (required)

6) Did you find us on Indeed or Linkedin?

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Research, Analyst, and Information Technology

• Industries

  Advertising Services

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

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