Google Ads Specialist

Recruiters Pool - IT Hiring; United States; À distance; USD 60 000 - 90 000; Plein temps

Résumé du poste

Recruiters Pool - IT Hiring is seeking a skilled Google Ads Specialist to plan, manage, and optimize digital campaigns that support IT recruitment and job visibility.

This remote role requires strong expertise in paid search, analytics, audience targeting, and collaboration with recruiters to tailor ads to hiring needs, ensuring efficient spend and higher candidate engagement.

Qualifications

• Experience managing Google Ads campaigns across search, display, and remarketing.
• Ability to analyze performance data and optimize bids, budgets, and targeting.
• Familiarity with SEM/SEO basics and recruitment advertising.

Responsabilités

• Plan, create, and manage Google Ads campaigns across search, display, and remarketing.
• Conduct keyword research and develop effective strategies.
• Monitor performance, adjust bids/budgets, and optimize results.
• Analyze data and prepare performance reports with actionable recommendations.
• Create targeted ad copy and landing page improvements to increase conversions.
• Collaborate with recruiters to align campaigns with hiring needs.

Connaissances

Google Ads

Campaign optimization

Analytics

Audience targeting

Communication skills

Formation

Bachelor's Degree in Marketing, Communications, Business, or related field

Outils

Google Analytics

Description du poste

Recruiters Pool - IT Hiring is seeking a skilled Google Ads Specialist to manage and optimize digital advertising campaigns that support IT recruitment and job visibility initiatives. The ideal candidate will have strong expertise in paid search marketing, campaign performance analysis, and audience targeting strategies.

This remote role involves developing advertising strategies, managing Google Ads campaigns, analyzing performance data, and improving campaign effectiveness to increase candidate engagement. The successful candidate will work closely with recruiters to understand hiring requirements and create targeted advertising solutions that improve reach and conversions.

Key Responsibilities:

• Plan, create, and manage Google Ads campaigns across search, display, and remarketing platforms.
• Conduct keyword research and develop effective campaign strategies.
• Monitor campaign performance, adjust bids and budgets, and optimize results.
• Analyze advertising data and prepare performance reports with actionable recommendations.
• Create targeted ad copy and suggest landing page improvements to increase conversions.
• Collaborate with recruiters to understand hiring needs and improve candidate reach.
• Ensure campaigns follow brand guidelines and advertising compliance standards.

Requirements:

• Strong experience with Google Ads campaign setup, management, and optimization.
• Knowledge of search, display, and remarketing advertising campaigns.
• Experience using Google Analytics or similar tools for campaign performance analysis.
• Ability to interpret data and make informed optimization decisions.
• Strong understanding of digital marketing fundamentals, SEM, SEO basics, and audience targeting.
• Excellent analytical, problem-solving, and communication skills.
• Ability to work independently in a remote environment and manage multiple campaigns.
• Experience supporting recruitment, staffing, or IT services through online advertising is preferred.

Strong knowledge of:

• Google Ads, campaign optimization, and paid search strategies
• Performance marketing analytics, reporting, and conversion tracking
• Digital marketing, audience targeting, and recruitment advertising Bachelor's Degree in Marketing, Communications, Business, or a related field, or equivalent practical experience