Google Ads PPC Manager , Charlotte

ByteZero Inc.; Charlotte (NC); Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Paid tools and accounts

Direct access to senior team

Fully remote within Charlotte metro

Job summary

ByteZero Inc. is seeking a skilled Google Ads professional to manage campaigns for local service businesses. You will optimize Search and Performance Max campaigns, track conversions with GA4 and GTM, and present weekly results to clients in plain English.

The role is fully remote with a requirement to live in the Charlotte metro area (NC/SC). You will collaborate with the SEO and web teams to fix landing pages and tracking, and you will pace budgets across multiple accounts while delivering

Qualifications

• 3 to 6 years of hands-on Google Ads management.
• Experience with GA4, GTM and enhanced conversions.
• Proven ability to conduct search-term audits and manage geo targeting.
• Comfortable pacing budgets across many accounts.

Responsibilities

• Build and manage Search and Performance Max campaigns for local service businesses.
• Write responsive search ads and keep asset groups on-brand.
• Set geo targeting to focus on client service areas.
• Manage budgets and bid strategies against cost-per-lead targets.

Skills

Google Ads management

Performance Max campaigns

GA4 tracking

Search term audits

Geo targeting

Budget pacing

Written English

Remote work setup

Tools

GA4

Google Tag Manager

Looker Studio

Google Ads API

Job description

ByteZero is a digital marketing agency working with small businesses and law firms in Los Angeles, Charlotte and Lake Norman, Charleston, Florida and Toronto. We build websites, run SEO, AI-search visibility and Google Ads, and we rank our own agency websites the same way we rank clients. The agency runs four brands: ByteZero, SkyBridge Creations, California Law Firm SEO and Law Firm Marketing Texas.

This role runs paid search for our clients: local service businesses such as trades and contractors, restaurants and event caterers, law firms and tourism operators in the Carolinas, California and Canada. Budgets are real small-business money, so every click needs a reason. You manage Search and Performance Max campaigns across our Google Ads manager account, keep conversion tracking honest, and explain the results to clients in plain English every week.

Most of the work is in Google Ads, with some Meta Ads alongside it. You work directly with the SEO and web team, so landing pages, tracking and campaigns get fixed together instead of being blamed on each other.

The job is fully remote, but you need to live in the Charlotte metro, on the North Carolina or South Carolina side, so you can meet a client or a teammate in person when that helps.

Campaign management

• Build and manage Search and Performance Max campaigns for local service businesses
• Write responsive search ads and keep Performance Max asset groups complete and on-brand
• Set geo targeting correctly: presence, not interest, for businesses that only serve their own area
• Manage bids and bid strategies against each client's cost-per-lead target

Search terms and waste

• Audit search terms every week and add negative keywords
• Block wrong-city, job-seeker and do-it-yourself traffic before it eats the budget
• Check locations, devices and ad schedules for spend that never converts
• Keep shared negative keyword lists tidy across accounts

Conversion tracking

• Set up and check conversions in GA4 and Google Ads, including enhanced conversions
• Track calls, form fills and bookings as separate, clearly named conversions
• Catch broken tracking fast when conversions drop or spike for no reason
• Work with the web team on tags, events and landing page fixes

Budgets and reporting

• Pace budgets across every account in our manager account (MCC) so no client overspends or underspends
• Write a short weekly report for each client: spend, leads, cost per lead and what changed
• Run Meta Ads campaigns alongside Google Ads for the clients who need them
• Recommend where the next dollar should go, with the numbers behind it

Must have

• 3 to 6 years of hands‑on Google Ads management (agency experience is a plus)
• Search and Performance Max campaigns you managed yourself, with results you can explain
• Conversion tracking with GA4, Google Tag Manager and enhanced conversions
• Search‑term audits, negative keywords and geo targeting for local businesses
• Comfortable pacing budgets across many accounts at once
• Clear written English for weekly client reports
• A reliable computer and home internet for full‑time remote work
• Live in the Charlotte metro (North Carolina or South Carolina side)

Nice to have

• Google Ads certifications
• Meta Ads Manager
• Looker Studio reporting
• Google Ads scripts or the Google Ads API
• Ads for law firms, home services, restaurants or tourism

What we offer

• Full‑time role, fully remote within the Charlotte metro
• Real client accounts across several industries and markets
• Paid tools and accounts provided for the work
• Direct access to a senior team, with clear written processes to follow
• Pay based on experience. Tell us your expected annual salary in USD in the application

Individuals only. Applications from agencies, staffing firms, recruiters or companies are not accepted.