Google Ads Media Buyer

Cohypes; United States; Remote; USD 51,000 - 90,000; Full time

Benefits offered by this job

100% remote work model

20 days annual vacation

Creative freedom and fast feedback

Job summary

Cohypes in a fully remote role seeks a strategic Google Ads Media Buyer to lead growth across Search, Shopping, YouTube, Display and Performance Max. You’ll work with our creative and CRO teams to build high-converting funnels—from hook to checkout—and push bold angles to capture attention.

Own campaigns end-to-end, test rigorously, and use GA4/GTM to inform decisions. Optimize CPA, ROAS, and LTV while scaling spend, all within a data-driven, collaborative culture that values your ideas and

Qualifications

• 2+ years of proven experience in media buying on Google Ads with a performance-oriented approach.
• Proven track record in managing large monthly advertising budgets and scaling spend while maintaining/improving CPAs.
• Creative-First Mindset: Experience with creative testing frameworks and a comfort level in helping guide the creation of high-performing assets.
• Technical Proficiency: Strong command of GA4, Google Tag Manager, enhanced conversions, and custom event tracking.
• Ecommerce Fluency: Deep understanding of ecommerce metrics (ROAS, CPA, AOV, MER, LTV) and how they interact.
• Funnel Expertise: Experience working with advertorials, pre-sell pages, and understanding how to optimize the post-click experience.
• Platform Versatility: Strong working knowledge of YouTube advertising is a significant plus.
• Analytical Skills: Ability to interpret data to find audience opportunities and competitor trends.

Responsibilities

• Own the Google Ecosystem: Lead performance campaigns end-to-end across Search, Shopping, YouTube, Display, and PMax.
• Drive Creative Strategy: Collaborate with the creative team to develop compelling ad content and iterate on hooks, angles, and formats.
• Optimize the Full Funnel: Work with CRO and funnel teams to improve advertorials, pre-sells, and landing pages to boost AOV and conversions.
• Execute Structured Testing: Build and run structured A/B tests across creatives, audiences, bidding strategies, and funnel steps.
• Data-Driven Decision Making: Monitor ROAS, CPA, CVR, MER, LTV and use GA4/GTM tracking to guide decisions.
• Budget & Pacing Management: Manage large monthly advertising budgets and pacing for optimal performance.
• Master Audience Intelligence: Build advanced audience strategies with custom segments, affinity, in-market, remarketing, and lookalikes.
• Stay Ahead of the Curve: Monitor industry trends and new ad formats to keep Cohypes on the cutting edge.

Skills

Google Ads

Media buying

GA4

Google Tag Manager

Analytics

A/B testing

Ecommerce metrics

YouTube ads

Tools

GA4

Google Tag Manager

Job description

ABOUT COHYPES

At Cohypes, we grow and scale multiple brands in the health, beauty, and wellness space. We don't just "run ads"; we build brands that resonate. As we continue to diversify our traffic sources and scale our reach, we're looking for a versatile Google Ads expert who is excited to take ownership of the entire Google ecosystem.

We believe great work happens when people feel valued. Here, your perspective matters, your ideas are welcome, and your voice has a real impact on how we grow. You'll join a supportive team that encourages collaboration, open communication, and genuine trust.

ABOUT THE POSITION

We're seeking a strategic, data-driven Google Ads Media Buyer to lead our growth efforts across Search, Shopping, YouTube, Display, and Performance Max. You aren't just a "button pusher" - you are a growth architect who bridges the gap between technical media buying and high-level creative strategy.

This role is about managing the entire user journey. You will work closely with our creative and CRO teams to build high-converting funnels - optimizing everything from the initial "hook" to the pre-sell page and final checkout. Your decisions will directly impact our ability to scale, and we actively encourage you to test bold angles and propose better ways to capture attention.

WHAT YOU'LL DO

• Own the Google Ecosystem: Lead performance campaigns end-to-end, including planning, execution, and scaling across Search, Shopping, YouTube, Display, and PMax.
• Drive Creative Strategy: Collaborate with the creative team to develop compelling ad content. You'll iterate on "hooks," angles, and formats to ensure our brands stand out in a crowded feed.
• Optimize the Full Funnel: Work with CRO and funnel teams to improve advertorials, pre-sells, and landing pages to boost AOV and conversion rates.
• Execute Structured Testing: Build and run structured A/B tests across creatives, audiences, bidding strategies, and funnel steps to unlock new growth.
• Data-Driven Decision Making: Monitor and interpret key metrics (ROAS, CPA, CVR, MER, LTV) to guide decisions, utilizing high-quality tracking via GA4 and GTM.
• Budget & Pacing Management: Manage large monthly advertising budgets and campaign pacing to ensure optimal performance and efficiency.
• Master Audience Intelligence: Build advanced audience strategies utilizing custom segments, affinity, in-market, remarketing, and lookalikes.
• Stay Ahead of the Curve: Constantly monitor industry trends, new ad formats, and progressive e-commerce techniques to keep Cohypes at the forefront of digital advertising.

WHAT WE'RE LOOKING FOR

• 2+ years of proven experience in media buying on Google Ads with a performance-oriented approach.
• Proven track record in managing large monthly advertising budgets and scaling spend while maintaining/improving CPAs.
• Creative-First Mindset: Experience with creative testing frameworks and a comfort level in helping guide the creation of high-performing assets.
• Technical Proficiency: Strong command of GA4, Google Tag Manager, enhanced conversions, and custom event tracking.
• Ecommerce Fluency: Deep understanding of ecommerce metrics (ROAS, CPA, AOV, MER, LTV) and how they interact.
• Funnel Expertise: Experience working with advertorials, pre-sell pages, and understanding how to optimize the post-click experience.
• Platform Versatility: Strong working knowledge of YouTube advertising is a significant plus.
• Analytical Skills: Ability to interpret data to find audience opportunities and competitor trends.

SALARY & SWEETENERS

Salary: 4,000 - 7,000 EUR/Month GROSS (Open to discussion based on your skills and competencies).

• 100% remote work model
• 20 days annual vacation
• Creative freedom and fast feedback loops - your ideas truly matter here.
• Annual training & development budget to support your growth and education.
• A friendly, supportive team that genuinely wants you to succeed and thrive!