Senior Google Ads Strategist - Ecommerce & Lead Gen

Stryde - Ecommerce Search Marketing Agency; United States; Remote; MXN 697,000 - 834,000; Full time

Benefits offered by this job

Fully remote

Latin America-friendly team

Job summary

Stryde - Ecommerce Search Marketing Agency is hiring a senior Google Ads strategist to own end-to-end ecommerce accounts: strategy, builds, optimization and results.

You will lead from conception through execution, crafting a testing plan each week, and reporting progress via Loom. Remote role open to Latin America, with strong English communication and deep experience in Shopping, PMax, and CAC/ROAS optimization.

Qualifications

• 5+ years managing Google Ads for DTC or ecommerce brands.
• Hands-on management of $20K to $250K+ per month in ad spend.
• Deep Google Shopping experience: Merchant Center, feed optimization, PMax strategy.
• Experience building highly structured accounts from scratch.
• Tracking issues diagnosed and fixed in GTM/GA4.
• Proven ROAS improvement and CAC reduction with measurable results.
• Strong reporting via Loom with clear insights.
• Fluent English in writing and speaking.
• Bonus: Meta ads and other platforms familiarity.

Responsibilities

• Own full Google Ads strategy and execution for multiple ecommerce brands.
• Build campaigns from scratch across Search, Shopping, PMax, remarketing, YouTube.
• Optimize Merchant Center feeds and campaign structures per catalog.
• Maintain account hygiene with weekly search term reviews and negative keyword lists.
• Design testing plans across audiences, bids, creative, and landing pages.
• Set up conversion tracking in GTM and GA4 and provide CRO feedback.
• Provide weekly Loom-based reports and client updates.
• Collaborate with strategists and account managers to align client goals.

Skills

Google Ads

ROAS optimization

Shopping / Merchant Center

GA4 / GTM tracking

Budget management

English fluency

Meta Ads experience

Job description

We're hiring a senior Google Ads strategist to own a portfolio of ecommerce accounts end-to-end, strategy and execution.

This is not an entry-level role, and it is not a task-list role. Nobody will hand you a list of optimizations each week. You decide what each account needs, do it, and explain why it worked. You will be strategic but you will also execute.

If you treat client budgets like your own money, get curious the moment the numbers move, and bring new tests every week without being asked, we want to meet you.

This is a full-time role. Fully remote.

Open to candidates based in Latin America only.

Compensation: $3,750/mo

What you'll own

You are the subject matter expert for everything Google Ads:

• Full account ownership for multiple ecommerce brands: strategy, builds, optimization and results
• Campaign builds from scratch: Search, Shopping, Performance Max, remarketing, plus YouTube and Demand Gen as needed
• Shopping and feed health: Merchant Center, feed optimization, and choosing the right campaign type and structure for each catalog, including when Standard Shopping beats PMax
• Account hygiene without reminders: search term reviews, negative keyword lists, placement exclusions and budget pacing, every week
• Audience and customer insight: digging into who converts and why, then turning that into audience, creative and landing page tests
• A written testing plan for every account, with new tests proposed each week across audiences, bids, creative and landing pages
• Creative direction: headlines, copy, and image and video guidance (no production)
• Conversion tracking setup and troubleshooting in GTM and GA4
• Landing page feedback and CRO recommendations
• Forecasting, budget recommendations and growth planning
• Weekly reporting with a Loom walkthrough: what happened, why, and what you are doing next
• Account audits and strategic recommendations for new and prospective clients
• Occasional client calls

You'll work closely with our Digital Marketing Strategists/Account Managers, who use your analysis, Looms and insights to communicate with clients.

Who you are

An operator and a strategist, not a button pusher:

• You know the why. You can explain the reasoning behind every campaign type, structure and setting in your accounts.
• Proactive. You don't wait for direction. You spot problems and opportunities first and bring ideas weekly.
• Analytical. You are fluent in CAC, ROAS, MER, attribution and incrementality, and you connect ad metrics to the client's actual profit.
• Curious. You stay on top of Google betas, new formats and competitor moves, and you test them.
• Coachable. You take feedback well, apply it fast, and it sticks.
• A clear communicator in English, in writing and on video. Your Looms and reports make sense to a non-expert.
• Organized and reliable. Fast without cutting corners, calm under pressure, low ego, extreme ownership.
• Comfortable working with US-based teams.

Required experience

• 5+ years managing Google Ads for DTC or ecommerce brands
• Hands-on management of $20K to $250K+ per month in ad spend
• Deep Google Shopping experience: Merchant Center, feed optimization, Standard Shopping and PMax strategy and structure
• Highly structured accounts built from scratch
• Tracking issues diagnosed and fixed yourself in GTM and GA4
• A track record of improving ROAS and lowering CAC, with numbers you can walk us through
• Detailed reporting and insights, delivered confidently on Loom
• Fluent English
• Bonus points if you have Meta and other platform experience

Nice to have: agency experience managing several accounts at once, and experience with Shopify stores.

What success looks like

• ROAS and MER improve and CAC falls across your accounts
• You scale spend without sacrificing CAC
• Every account has a live testing plan, and you bring new tests and opportunities each week
• Strategists and clients understand what is happening from your Looms and reports, without a follow-up call
• You own the channel as if it were your own business

How we work

• Fully remote, based in Latin America
• Available 9am to 5pm US Mountain Time, Monday to Friday
• We communicate through Google Meet, email, Google Chat and Loom