Go To Market Lead

PitchGhost; Atlanta (GA); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Healthcare

Dental (optional)

Free coffee

Snacks

Lunches

Job summary

PitchGhost is a scrappy startup targeting a go-to-market push. The role focuses on creating a scalable outbound motion to generate qualified pipeline and booked demos with ideal customers.

This position can advance into leadership and offers base salary of $100,000 with equity up to 2%, healthcare, optional dental, free coffee, snacks, and unlimited PTO. The role is based in Atlanta, GA, with ownership of campaigns and budget.

Qualifications

• 2–3 years in growth, demand gen, marketing or sales, with campaign ownership.
• Experience with cold outbound: email sequences and deliverability basics.
• Experience with paid media (Google Ads or influencer marketing).
• Able to analyze results before/after experiments.
• Clear, concise writer.
• Built or run something independently at work or outside it.
• Daily use of AI tools (Claude used here).

Responsibilities

• Run and optimize our AI-powered outbound: daily loops, test angles and audiences, scale what works.
• Write and publish content: blog posts, case studies, landing pages for niche markets.
• Own the website copy and design.
• Manage a significant monthly paid ads budget, creator sponsorships, and events.
• Track lead sources and costs for every channel.
• Create content for our social profiles and post regularly.
• Book qualified prospects into demos.
• Manage and automate our CRM.

Skills

Outbound campaigns

Campaign ownership

Paid media

Data-driven testing

Clear writing

Entrepreneurial drive

AI tooling (Claude)

Tools

Apollo

CRM software

Job description

Reports to

Founder

Brief Summary of Role: PitchGhost is a scrappy young startup with a product our customers love, and we're in the middle of a big go-to-market push. We've grown for three years on referrals, in-person events, and warm intros. This role will focus on creating a scalable outbound motion. Your job is qualified pipeline: booked demos with companies that fit who we sell to.

Yes, this is a position that can advance into a leadership role.

Must Have Qualifications

• 2 to 3 years in growth, demand gen, marketing, or sales development, where you personally ran campaigns and owned their results.


• You've run cold outbound before: email sequences, tools like Apollo, and the deliverability basics that come with them.


• Experience with paid media, like Google Ads or influencer marketing.


• You check the numbers before and after every experiment.


• A clear, concise writer.


• You've started, built, or run something on your own, at work or outside it.


• You use AI tools daily. We run the company on Claude, including the outbound engine you'll operate.

Nice to Have Qualifications

• Early-stage startup experience.


• Experience selling to mid-market tech companies.


• Comfortable with CRMs and automating them.


• SEO or content marketing background.


• You've run events, meetups, or webinars.

Roles and Responsibilities

• Run and tune our AI-powered outbound: daily loops where our own product finds prospects and drafts personalized emails. Test angles, audiences, and messaging, then scale what works.


• Write and publish: blog posts, use-case pages, case studies, comparison pages against the big enterprise tools, and landing pages for the niches we sell into.


• Own the website, its copy, and its design.


• Spend a significant monthly budget on paid ads, creator sponsorships, and events, and defend every dollar.


• Track which channel every lead came from and what it cost.


• Create content and post regularly on our own social profiles.


• Book qualified prospects into demos.


• Manage and automate our CRM.

Compensation

• Base salary: $100,000


• Benefits: healthcare included, optional dental, free coffee, snacks, and lunches


• Equity up to 2%


• Vacations: unlimited PTO