Go-to-Market (GTM)

Eachlabs, Inc.; San Francisco (CA); On-site; USD 180,000 - 260,000; Full time

Benefits offered by this job

Stock options

25 days annual leave

Annual salary reviews + bonus scheme

On-site in San Francisco

Low micromanagement and outcome focus

Job summary

Eachlabs, Inc. is seeking a Go-to-Market Lead to own how we reach the market for our API platform used by developers. You’ll build the playbook, run end-to-end deals, and shape pricing with founders, often coordinating with studios worldwide.

You’ll report near the CEO in San Francisco, work from the office, and help craft offers customers can say yes to while keeping forecast honest for leadership planning. Stock options and generous leave accompany the role.

Qualifications

• You've sold SaaS, APIs or developer products to technical buyers.
• You can explain pricing and margins to executives within the same day.
• You’d rather build the playbook than inherit one.

Responsibilities

• Build a pipeline of app studios and product teams shipping features, and decide whom to target first.
• Run deals end to end, from cold outreach to contract and expansion discussions.
• Shape positioning and pricing with founders and test in the market.
• Translate customer needs back to product and engineering with concrete offers.
• Keep a forecast honest for leadership planning.

Skills

SaaS sales

APIs

Developer products

Executive communication

Pricing strategy

Forecasting

Tools

CRM (Salesforce)

Pricing tools

Job description

Job Overview

Go-to-Market Lead: Find the studios who don't know they need us yet

Job overview

Somewhere right now, an app studio is shipping its fifth AI video feature. It's wiring up its fifth model provider by hand and watching its GPU bill like a horror movie.

each::labs fixes that. One API across 600+ image, video, audio and 3D models, with routing, fallback and weekly cost-optimized models built in. More than 20,000 developers already use it.

At each::labs, our mission is to close the imagination gap.

Most of them found us on their own. We'd like to stop leaving that to luck.

The role

You'll own how each::labs reaches the market. Today that is mostly a blank page and a lot of good instincts.

Some weeks you'll be deep in a spreadsheet of 400 app studios, working out which 40 matter. Other weeks you'll be on a call with a founder in Seoul at 7am, or rewriting our pricing page because three customers misread it the same way.

You'll sit a few desks from our CEO, Eftal, and have more say over how this company grows than most people get in a career.

What you'll actually do

• Build a pipeline of app studios and product teams shipping image, video and audio features, and decide who we go after first
• Run deals end to end, from the first cold message to the signed contract to the "can we expand this?" call
• Shape positioning and pricing with the founders. Then test it in the market and come back with what broke.
• Bring what customers need back to product and engineering, and turn it into offers people can say yes to
• Keep a forecast honest enough that leadership can plan around it

You might be a fit if…

• You've sold SaaS, APIs or developer products, and technical buyers didn't scare you off
• You can explain model routing to a CTO and margin to a CFO in the same afternoon
• You'd rather build the playbook than inherit one
• You already know people at app studios (a big plus, not a requirement)

Probably not for you if…

• You need a fully stocked SDR team and a lead list handed to you
• "Go-to-market" to you means a slide deck rather than a closed deal
• You're not ready to be in the office in San Francisco

What we offer

• Eligibility for stock options
• 25 days annual leave, plus public holidays
• Annual salary reviews, and a bonus scheme after 6 months tied to MRR and product milestones
• On-site in San Francisco, next to our CEO, Eftal Yurtseven
• High trust, zero micromanagement. We care about outcomes, not hours.