Go-To-Market & Brand Specialist

Moonlight Staffing; United States; Remote; USD 16,000 - 19,000; Full time

Benefits offered by this job

Paid time off

Health benefit

Job summary

Moonlight Staffing is building its first dedicated marketing function and seeks a versatile marketer to own lead generation and GTM execution while shaping Moonlight’s external presence. You’ll build the engine as we scale, owning campaigns and messaging with the CEO and Operations head.

You will design on-brand assets, manage content distribution, and refine ICP for founder-led sales, all while delivering across channels from LinkedIn to email in a fast-moving startup.

Qualifications

• 2–4+ years in a marketing generalist, growth marketing, or digital marketing role
• Demonstrated experience running lead generation campaigns (LinkedIn, email, paid/organic)
• Proficiency in Canva; Adobe Creative Suite or Figma a plus
• Strong written English communication
• Able to work independently in a fast-moving startup
• Experience with US-based clients or companies (remote/virtual staffing a plus)
• Experience in B2B services, staffing, or executive support industries
• Familiarity with CRM or lead-tracking tools (HubSpot, ClickUp)
• Basic video editing or short-form content skills for LinkedIn/social
• Prior experience in early-stage startups with cross-functional roles

Responsibilities

• Execute outbound and inbound lead generation strategies to build the pipeline of executive clients
• Manage and optimize campaigns across LinkedIn, email, and other channels
• Support content distribution and outreach for founder-led sales efforts
• Track and report funnel performance and iterate based on results
• Collaborate with the CEO and Head of Operations to refine ICP and messaging
• Maintain and evolve Moonlight's visual identity across marketing materials and socials
• Design on-brand assets (social graphics, one-pagers, decks, templates) using Canva
• Ensure consistency in tone, voice, and visual presentation across content
• Support founder's personal brand initiatives tied to Moonlight

Skills

Lead generation

LinkedIn outreach

Email marketing

Canva

Written English

Startup environment

CRM tools

Video editing

Self-starter

B2B marketing

Tools

Canva

Adobe Creative Suite

Figma

Job description

Description

Moonlight is a boutique virtual staffing company connecting US-based executives with world-class remote talent. As we push toward our public launch, we're building our very first dedicated marketing function, and we need someone who can wear multiple hats early on.

This role owns lead generation and go-to-market execution while also shaping how Moonlight looks and sounds across every touchpoint. You won't be walking into a fully-built marketing department, you'll be building the engine as we scale. If you like ownership, hate red tape, and want to see your fingerprints on a company from day one, this is for you.

Go-To-Market & Lead Generation

• Execute outbound and inbound lead generation strategies to build Moonlight's pipeline of executive clients
• Manage and optimize campaigns across LinkedIn, email, and other relevant channels
• Support content distribution and outreach for founder-led sales efforts
• Track and report on funnel performance (leads, conversion, cost-per-lead) and iterate based on results
• Collaborate with the CEO and Head of Operations to refine ideal customer profile and messaging

Branding & Design

• Maintain and evolve Moonlight's visual identity across marketing materials, social media, and sales collateral
• Design on-brand assets (social graphics, one-pagers, presentation decks, email templates) using tools like Canva
• Ensure consistency in tone, voice, and visual presentation across all external-facing content
• Support the design needs of the founder's personal brand initiatives tied to Moonlight

Requirements

• 2-4+ years of experience in a marketing generalist, growth marketing, or digital marketing role
• Demonstrated experience running lead generation campaigns (LinkedIn outreach, email marketing, or paid/organic channels)
• Working proficiency in design tools (Canva required; Adobe Creative Suite or Figma a plus)
• Strong written English communication skills
• Comfortable working independently with minimal oversight in a fast-moving startup environment
• Experience working with US-based clients or companies (remote/virtual staffing background a plus)
• Experience in B2B services, staffing, or executive support industries
• Familiarity with CRM or lead-tracking tools (HubSpot, ClickUp, or similar)
• Basic video editing or short-form content skills (for LinkedIn/social)
• Prior experience in an early-stage startup where roles were fluid and cross-functional

Benefits

• $1,600 USD/monthly
• Paid time off on all observed US Holidays
• Health Benefit of up to $600 USD annually, active from month six

Why Moonlight

• Global talent, global standards. We source Executive Partners worldwide - this isn't a single-market pipeline, it's a global bench of top-tier talent.
• Real partnership, not gig work. You're matched long-term with one executive, not rotated across accounts.
• Built-in growth path. Clear pay progression after probation, health coverage, and a team that invests in where you're headed next - not just what you can do today.
• Boutique means personal. Small, high-touch team. You're never a ticket number.

Moonlight is an equal opportunity employer sourcing talent globally. We evaluate every candidate on merit, judgment, and fit - not geography.