Go-To-Market Associate, Juice Beverages

INSTITUTIONAL FOODS PACKING CO; Glenview (IL); On-site; USD 55,000 - 65,000; Full time

Benefits offered by this job

Health care plan

Quarterly incentive bonus

Paid time off

Parental leave

Bereavement leave

401(K)

Job summary

Finlays Solutions in Glenview, IL is seeking a Product Marketing Associate to bolster its juice-based portfolio using market research and strategy to bring new products to market. You will develop and manage go-to-market plans, work with Sales to train teams, shape launch phases, and gather post-launch feedback to address challenges quickly and effectively.

This role requires strong cross-functional collaboration and a customer-centric mindset.

Qualifications

• Bachelor’s degree in Marketing and/or Food Science preferred.
• 1 to 3 years of experience in Product Management, Product Marketing, or relatable experience.
• Excellent written, verbal, and interpersonal communication skills.
• Ability to derive recommendations from data analysis.
• Experience working in cross-functional teams.
• Proficient in handling simultaneous projects and delivering on tight timelines.
• Advanced capabilities in PowerPoint, Word, Excel, Outlook, & Adobe.
• Ability to travel to our facilities, meetings and trade events. 3-6 times a year, up to 20%.

Responsibilities

• Contribute to the development and execution of go-to-market strategies for new product offerings, working cross functionally throughout the process.
• Support account-based marketing initiatives, acting as keyplayer to support growth at customer level.
• Collaborate with Technical and Operations teams on product enhancement for scaling, optimization and technical features.
• Understand and represent the voice of the customer before, during, and after launch.
• Be part of a team that develop pricing strategies for product offerings.
• Team up with Brand & Insights to launch marketing campaigns for new products.
• Support packaging design, working as lead to support product launches and updates.
• Work cross-functionally with R&D, Innovation, Operations, Engineering, Finance, and Quality ensuring smooth workflows and interdepartmental understanding of new products.
• Educate the Sales team through product and marketing strategy training sessions.
• Deliver relevant insights to sales team to drive customer interaction and support pipeline activity.
• Support Sales team with customer inquiries, customer meetings, trade shows, and requested marketing materials.
• Develop and ensure effective sampling of products.
• Navigate unique customer opportunities against our portfolio and capabilities.
• Work in partnership with Data & Insights teams, identifying and analyzing needs of the market, customers, market size and competition to refine, position, and make relevant for customers.
• Support the Marketing Director-Juice, executing annual marketing tasks, pricing, new product development of juice-based offerings and SKU rationalization.
• Deliver against agreed upon goals & objectives.
• Aid in company performance to budget.
• Have the ability to thrive in a fast-paced, ever-evolving environment.
• Possesses strong communication skills and independently prioritize and execute tasks.
• Have a growth and development mindset and understand how to stay focused and self-motivated.
• Engage in your own development by recording goals, objectives, and timelines.
• Ensure all safe work practices are adhered to.
• Have a basic understanding and support of food safety requirements.

Skills

Communication

Data analysis

Cross-functional teamwork

Project management

Education

Bachelor’s degree in Marketing and/or Food Science

Tools

PowerPoint

Word

Excel

Outlook

Adobe

Job description

Finlays Solutions in Glenview, IL is seeking a Product Marketing Associate to bolster its juice-based portfolio using market research and strategy to bring new products to market. You will develop and manage go-to-market plans, work with Sales to train teams, shape launch phases, and gather post-launch feedback to address challenges quickly and effectively.

This role requires strong cross-functional collaboration and a customer-centric mindset.