Go to Market Associate

Craft; New York (NY); On-site; USD 60,000 - 150,000; Full time

Benefits offered by this job

Full medical, dental, vision

Unlimited PTO

Equity

Job summary

Craft is hiring a Go-to-Market Associate in New York City to build and scale the outbound engine. You’ll drive high-quality demos, work directly with founders and the sales team, and earn a path to becoming an Account Executive as the company grows.

You’ll own outbound campaigns, personalize outreach, and partner across teams to refine targeting and messaging, all while contributing to a fast-growing, profitable AI sales platform.

Qualifications

• Intelligent, persistent, and self-motivated with cold outbound.
• Highly coachable and able to act on feedback quickly.
• Resilient to high-volume outreach and rejection.
• Thoughtful, personalized outreach to prospects in NYC.

Responsibilities

• Drive outbound: identify and engage high-potential home-improvement operators.
• Run personalized, structured outreach campaigns that generate qualified demos and pipeline.
• Manage high-volume outreach with quality, follow-up, and message consistency.
• Partner with founders, sales, and marketing to refine targeting, messaging, and GTM experiments.
• Help build the outbound playbook as the team scales and pitch at industry conferences.

Job description

Craft is the AI Sales & CX Platform for the trillion-dollar home improvement industry. Our AI analyzes every customer interaction across the customer journey and uses that rich context to create differentiated agents that book new appointments, sell new opportunities, and expand existing customer bases.

We've signed some of the largest enterprises and PE consolidators in the space without a dedicated GTM team. Without external funding. Profitably. As a Go to Market Associate, you're on the front lines of our growth: driving outbound, booking high-quality demos, and shaping how the market first experiences Craft.

This isn't a traditional SDR seat. It's the proving ground for becoming an Account Executive at a company that's scaling fast. You won't inherit a script and a quota. You'll help build the outbound engine from the ground up, work directly with our founders and sales team, and earn your way into closing deals and owning revenue as we grow.

What You'll Do

• Drive outbound: identify and engage high-potential home improvement operators (roofing, windows and doors, siding, bath, kitchen, flooring, and more)
• Run personalized, structured outreach campaigns that generate qualified demos and pipeline
• Manage high-volume outreach with precision: quality, follow-up, and message consistency
• Partner with founders, sales, and marketing to refine targeting, messaging, and GTM experiments
• Help build the outbound playbook as the team scales. You're shaping the engine, not inheriting it
• Travel to industry conferences to pitch Craft and book qualified demos in person

Who You Are

• Intelligent, persistent, and self-motivated, energized by cold outbound and the craft of opening doors
• Highly coachable: you ask for feedback and act on it fast
• Resilient: comfortable with high volume and unfazed by rejection
• Thoughtful: you personalize so prospects feel genuinely understood, not blasted
• Hungry to learn the full sales cycle and grow into an Account Executive (closing) role
• Willing to be in NYC 5 days a week

Why Join Us

• Get in early at a category-defining AI company in an industry that's powering the backbone of America
• A defined path to Account Executive: prove you can build pipeline and you'll graduate into closing deals, with room to grow into enterprise sales or GTM leadership as we scale
• Customers are renewing, expanding, and referring. You're pushing on an open door
• Learn outbound and sales directly from founders who've outsold companies that raised half a billion dollars
• Competitive base + uncapped commission + generous equity (we're profitable, not VC-backed)

Compensation

• $60-100K base + uncapped commission on pipeline (OTE $100-150K) + meaningful equity
• Full medical, dental, vision
• Unlimited PTO