Go-To-Market Activation Lead

BDO USA; San Francisco (CA); On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

ESOP company

Total Rewards benefits

Career development opportunities

Job summary

BDO USA seeks a Market Activation Senior Manager to drive go-to-market initiatives across brand, campaigns, events, and sales enablement. You will align with geo and industry leaders, establish best practices, and supervise the Market Activation team to ensure consistent execution.

This role requires extensive marketing experience and strong leadership in a professional services environment. You will collaborate with regional leaders, manage cross-functional materials, and support pipeline and

Qualifications

• Excellent verbal and written communication and presentation skills.
• Ten+ years of business experience with marketing or related fields.
• Experience with project management, writing, editing, and data presentation.
• Prior supervisory experience and cross-functional collaboration.

Responsibilities

• Lead market activation activities in collaboration with regional, local, and industry leaders.
• Coordinate and document best practices for marketing programs across brand, campaigns, events, and sales enablement.
• Supervise Market Activation team and manage performance goals.
• Support events, sponsorships, and cross-functional marketing initiatives.

Skills

Interpersonal skills

Verbal communication

Written communication

Presentation skills

Project management

Client service

Education

High School Diploma / GED

Bachelor’s degree in Business Administration or Marketing

Tools

Microsoft Office Suite

CRM software

AirTable

Job description

BDO USA seeks a Market Activation Senior Manager to drive go-to-market initiatives across brand, campaigns, events, and sales enablement. You will align with geo and industry leaders, establish best practices, and supervise the Market Activation team to ensure consistent execution.

This role requires extensive marketing experience and strong leadership in a professional services environment. You will collaborate with regional leaders, manage cross-functional materials, and support pipeline and