Sr. Manager - Market and Industry Analysis

General Motors; Warren (MI); Hybrid; USD 150,000 - 200,000; Full time

Benefits offered by this job

Hybrid work

Competitive benefits

Job summary

General Motors seeks a Senior Manager, Market & Industry Analysis to lead a team that analyzes the U.S. automotive market and builds industry forecasts for North America leadership.

The role requires expert knowledge of U.S. auto data sources and strong communication skills to translate complex data into actionable insights for senior leaders. Hybrid work arrangement and cross-functional collaboration are expected.

Qualifications

• Bachelor's degree or equivalent experience in a related field.
• Minimum five years of management experience leading a high-performing team.
• Expert knowledge of the U.S. automotive market and major data sources.

Responsibilities

• Lead and develop a team of analysts delivering actionable market insights.
• Provide comprehensive market analysis and industry forecast support to NA leadership.
• Establish U.S. industry sales outlook for current and next year.
• Develop U.S. industry segment forecasts for retail and fleet markets.
• Create monthly outlooks comparing GM with competitors for leadership insights.
• Collaborate with Communications, Investor Relations and Finance to craft messages.
• Develop forecasting analytics and modeling tools to improve decision making.

Skills

Team leadership

US automotive market expertise

Strategic thinking

Data interpretation

Storytelling with data

Communication to senior leaders

Excel proficiency

Education

Bachelor's degree in Statistics, Economics, Marketing, Business or related field

Master's degree preferred

Tools

Microsoft Excel

Tableau

Power BI

Job description

Job Description

The Role

The North America Market Analysis team provides the market and industry insight that helps guide decision-making across GM's Sales, Service and Marketing organization. As the Senior Manager, Market & Industry Analysis, you will lead a team responsible for analyzing the U.S. automotive market, developing industry forecasts and translating complex data into clear, actionable recommendations for North America leadership. You will work cross-functionally with Marketing, Sales, GM Envolve, Commercial, Finance, Investor Relations and Communications. Your insights will help GM anticipate market conditions, align business decisions and deliver winning results.

What You'll Do

• Lead and develop a team of analysts who provide actionable market insights to GM North America leadership.
• Support North America leadership with comprehensive market analysis and industry forecast expertise.
• Establish the U.S. industry sales outlook for the current year and following year, serving as the foundation for GM's monthly and annual U.S. outlook.
• Develop U.S. industry segment sales forecasts for both retail and fleet markets.
• Create a detailed monthly outlook for GM and competing original equipment manufacturers, including projected sales and market share, to help leadership monitor market conditions.
• Partner with Communications, Investor Relations and Finance to develop clear sales and market-share messages.
• Support the development of forecasting analytics, statistical models and other tools that improve insight generation and decision-making.

Your Skills & Abilities (Required Qualifications)

• Bachelor's degree in Statistics, Economics, Marketing, Business or a related field, or equivalent professional experience.
• At least five years of management experience, with a demonstrated ability to lead and develop a high-performing team.
• Expert knowledge of the U.S. automotive market.
• Deep understanding of major automotive data sources, including PIN, POLK, IHS and CVI.
• Exceptional analytical ability, attention to detail and a strong commitment to accuracy.
• Ability to lead a team in developing clear, actionable insights from complex data.
• Ability to think strategically, integrate multiple viewpoints and assess complex scenarios.
• Ability to translate analysis into a compelling story and communicate insights clearly to senior leaders.
• Strong written, verbal and presentation skills, with comfort presenting frequently to senior leaders.
• Expert-level proficiency in Microsoft Excel.
• Demonstrated initiative, strong work ethic and a results-oriented approach.

What Can Give You a Competitive Advantage (Preferred Qualifications)

• Master's degree in Statistics, Economics, Marketing, Business or a related field.
• Background in statistical modeling, predictive modeling or industry forecasting.
• Experience using data visualization tools such as Tableau or Microsoft Power BI.
• Experience developing forecasting analytics, modeling tools or repeatable market-intelligence processes.
• Experience working across Marketing, Sales, Commercial, Finance, Investor Relations and Communications teams.
• Ability to build strong relationships, collaborate across functions and influence decisions without direct authority.
• Demonstrated ability to develop others, champion change, solve problems and drive results.
• Strong customer focus and a commitment to honesty, ethics and integrity.

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc).

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us

We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits Overview

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