Global Website MarTech Lead — Drive Global Digital Experiences

Komatsu; Chicago (IL); On-site; USD 117,000 - 143,000; Full time

Benefits offered by this job

Health benefits

401(k)

Paid time off

Professional development

Wellness programs

Job summary

Komatsu is hiring a Global Website Martech Lead to bridge regional marketing strategies and technical delivery. You will own intake for martech support requests, guide website migrations, and oversee ongoing campaign support using the Adobe Marketing Tech stack including AEP, Launch, CJA, and Journey Optimizer.

You will collaborate with marketing and IT across regions to define, prioritize features, manage backlogs, write user stories, and ensure privacy and accessibility compliance across

Qualifications

• Bachelor's degree in marketing, business, communications or related field.

Responsibilities

• Stakeholder engagement with regional teams to define marketing tech requirements.
• Support adoption of best practices and delivery of new capabilities.
• Host discovery sessions with regional teams to document build requirements in ADO.
• Map current and future state processes, data flows and integrations.
• Translate business needs to technical specs for delivery teams.
• Maintain a prioritized backlog and write clear user stories with acceptance criteria.
• Write UAT plans and QA to ensure alignment with business needs.
• Onboard and train regional teams on Adobe MarTech stack.
• Create and maintain process documentation and best practices.
• Ensure compliance with GDPR, privacy rules and OneTrust configurations.

Skills

Stakeholder engagement

Roadmap

Discovery sessions

Business process mapping

User stories

Testing & QA

Training

Documentation

Compliance awareness

Communication

Consensus building

Education

Bachelor's degree in marketing, business, communications

Tools

AEP (Adobe Experience Platform)

Adobe Launch

Customer Journey Analytics (CJA)

Adobe Journey Optimizer

AEM / Real-Time CDP

Adobe Experience Platform tagging

ADO / Asana

Job description

Komatsu is hiring a Global Website Martech Lead to bridge regional marketing strategies and technical delivery. You will own intake for martech support requests, guide website migrations, and oversee ongoing campaign support using the Adobe Marketing Tech stack including AEP, Launch, CJA, and Journey Optimizer.

You will collaborate with marketing and IT across regions to define, prioritize features, manage backlogs, write user stories, and ensure privacy and accessibility compliance across