Global Web Growth Director: SEO, Paid Media & CRO

OneTrust

San Francisco (CA)

Hybrid

USD 169,000 - 253,000

Full time

45 hours ago

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Benefits offered by this job

Healthcare coverage

Flexible PTO

Equity RSUs

Parental leave

Career development

Job summary

OneTrust is seeking a Director, Web & Digital Growth to lead the global digital growth system across web, SEO/AEO, paid media, and analytics. You will align priorities, drive measurable demand, and connect digital engagement to pipeline and revenue while unifying previously siloed teams.

In this role, you’ll own budgets, experiment strategy, and a unified performance framework, shaping the future of OneTrust’s digital experience and ensuring brand and compliance standards are upheld.

Qualifications

12+ years in digital marketing, website strategy, or digital experience leadership.
Senior experience leading integrated digital growth across web, paid media, SEO/AEO, conversion optimization, analytics, or adjacent B2B SaaS functions.
Understand how search, content, web experience, paid activation, audience strategy, and measurement work together across the buying journey.
Led through organizational silos and established shared priorities and decision rights.
Move between executive strategy and operating detail, including budget scenarios, roadmap tradeoffs, experiment design, measurement quality, and stakeholder alignment.
Experience building or reshaping teams, developing functional leaders, and creating scalable operating processes.
Understand B2B enterprise buying groups, regional growth, localization, sales alignment, and pipeline economics.
Experience operating with headless CMS platforms; hands-on CMS migration preferred.

Responsibilities

Define and execute OneTrust’s global digital growth strategy across web, SEO/AEO, paid search, paid social, display, video, audience activation, conversion optimization, personalization, and digital analytics.
Own the integrated digital roadmap and prioritization framework, aligning resources and investment to pipeline, demand generation, regional growth, priority solutions, ICPs, buying groups, and business outcomes.
Lead web as a measurable growth engine: improve high-intent journeys, landing pages, solution and persona experiences, offer strategy, forms, CTAs, routing, next-best actions, and paths from discovery to qualified conversion.
Establish the operating model that connects paid media, web experience, SEO/AEO, content, campaign strategy, regional execution, analytics, and downstream sales progression.
Set the strategy for experimentation, conversion rate optimization, and personalization, beginning with priority high-intent journeys and scaling based on demonstrated business ROI.
Own budget allocation, pacing, forecasting, investment scenarios, agency strategy, and in-market optimization across the digital portfolio.
Establish a unified performance framework connecting traffic, engagement, high-intent conversion, MQL, SQL, SQO, pipeline, revenue, efficiency, and ROI.
Partner with Marketing Operations, Reporting & Analytics, Web Operations to improve attribution, UTM governance, pixel and tag quality, lead routing, funnel definitions, dashboard usability, and reporting speed.
Build a recurring operating cadence for digital performance reviews, roadmap decisions, experiment readouts, budget shifts, issue escalation, and executive recommendations.
Represent Digital & Web Growth in company and marketing planning, technology evaluations, CMS and personalization decisions, campaign planning, regional prioritization, and cross-functional investment discussions.
Guide adoption of AI-enabled workflows that improve research, content scale, localization, experimentation, reporting, governance, and optimization while preserving brand, legal, data, and quality standards.
Monitor market, competitive, platform, and search-behavior changes to identify opportunities that strengthen OneTrust’s category position and qualified pipeline.