Director, Web & Digital Growth

OneTrust; San Francisco (CA); Hybrid; USD 169,000 - 253,000; Full time

Benefits offered by this job

Healthcare coverage

Flexible PTO

Equity RSUs

Parental leave

Career development

Job summary

OneTrust is seeking a Director, Web & Digital Growth to lead the global digital growth system across web, SEO/AEO, paid media, and analytics. You will align priorities, drive measurable demand, and connect digital engagement to pipeline and revenue while unifying previously siloed teams.

In this role, you’ll own budgets, experiment strategy, and a unified performance framework, shaping the future of OneTrust’s digital experience and ensuring brand and compliance standards are upheld.

Qualifications

• 12+ years in digital marketing, website strategy, or digital experience leadership.
• Senior experience leading integrated digital growth across web, paid media, SEO/AEO, conversion optimization, analytics, or adjacent B2B SaaS functions.
• Understand how search, content, web experience, paid activation, audience strategy, and measurement work together across the buying journey.
• Led through organizational silos and established shared priorities and decision rights.
• Move between executive strategy and operating detail, including budget scenarios, roadmap tradeoffs, experiment design, measurement quality, and stakeholder alignment.
• Experience building or reshaping teams, developing functional leaders, and creating scalable operating processes.
• Understand B2B enterprise buying groups, regional growth, localization, sales alignment, and pipeline economics.
• Experience operating with headless CMS platforms; hands-on CMS migration preferred.

Responsibilities

• Define and execute OneTrust’s global digital growth strategy across web, SEO/AEO, paid search, paid social, display, video, audience activation, conversion optimization, personalization, and digital analytics.
• Own the integrated digital roadmap and prioritization framework, aligning resources and investment to pipeline, demand generation, regional growth, priority solutions, ICPs, buying groups, and business outcomes.
• Lead web as a measurable growth engine: improve high-intent journeys, landing pages, solution and persona experiences, offer strategy, forms, CTAs, routing, next-best actions, and paths from discovery to qualified conversion.
• Establish the operating model that connects paid media, web experience, SEO/AEO, content, campaign strategy, regional execution, analytics, and downstream sales progression.
• Set the strategy for experimentation, conversion rate optimization, and personalization, beginning with priority high-intent journeys and scaling based on demonstrated business ROI.
• Own budget allocation, pacing, forecasting, investment scenarios, agency strategy, and in-market optimization across the digital portfolio.
• Establish a unified performance framework connecting traffic, engagement, high-intent conversion, MQL, SQL, SQO, pipeline, revenue, efficiency, and ROI.
• Partner with Marketing Operations, Reporting & Analytics, Web Operations to improve attribution, UTM governance, pixel and tag quality, lead routing, funnel definitions, dashboard usability, and reporting speed.
• Build a recurring operating cadence for digital performance reviews, roadmap decisions, experiment readouts, budget shifts, issue escalation, and executive recommendations.
• Represent Digital & Web Growth in company and marketing planning, technology evaluations, CMS and personalization decisions, campaign planning, regional prioritization, and cross-functional investment discussions.
• Guide adoption of AI-enabled workflows that improve research, content scale, localization, experimentation, reporting, governance, and optimization while preserving brand, legal, data, and quality standards.
• Monitor market, competitive, platform, and search-behavior changes to identify opportunities that strengthen OneTrust’s category position and qualified pipeline.

Skills

Digital marketing leadership

B2B SaaS

SEO/AEO

Web optimization

Analytics & measurement

Tools

Headless CMS

CMS migration

Job description

Strength in Trust

OneTrust’s mission is to enable innovation through the responsible use of data and AI. We believe that ensuring data is trusted shouldn’t slow teams down—it should accelerate what’s possible. This led us to develop the first technology platform for responsible data use in 2016. Today, with AI representing the latest and most impactful expansion of data yet, OneTrust is once again redefining what responsible innovation looks like. OneTrust, the AI‑Ready Governance Platform™, unifies regulatory intelligence, automation, and connected governance workflows so businesses can continue to move at the speed of AI while ensuring good governance to prevent data misuse at scale. Trusted by thousands of organizations worldwide, OneTrust is shaping the future where trusted data becomes a transformative force for business and society.

The Challenge

We are looking for a Director, Web & Digital Growth to join the OneTrust Growth Marketing team. This leader will own and scale OneTrust’s global digital growth system across web, SEO/AEO, paid media, conversion optimization, personalization, and digital analytics. The role will translate company and go-to-market priorities into a measurable digital roadmap that increases qualified demand, improves conversion efficiency, strengthens discoverability across traditional and AI‑powered search, and connects digital engagement to pipeline and revenue outcomes. This leader will integrate currently specialized teams around shared priorities, common performance definitions, clear decision rights, and a consistent operating cadence. The role requires strategic judgment, analytical rigor, strong people leadership, and the ability to move work forward across Web Development, Marketing Operations, Global Campaigns, Content, Product Marketing, Brand, Field Marketing, ABM, and Sales.

Your Mission

• Define and execute OneTrust’s global digital growth strategy across web, SEO/AEO, paid search, paid social, display, video, audience activation, conversion optimization, personalization, and digital analytics.
• Own the integrated digital roadmap and prioritization framework, aligning resources and investment to pipeline, demand generation, regional growth, priority solutions, ICPs, buying groups, and business outcomes.
• Lead web as a measurable growth engine: improve high-intent journeys, landing pages, solution and persona experiences, offer strategy, forms, CTAs, routing, next-best actions, and paths from discovery to qualified conversion.
• Establish the operating model that connects paid media, web experience, SEO/AEO, content, campaign strategy, regional execution, analytics, and downstream sales progression.
• Set the strategy for experimentation, conversion rate optimization, and personalization, beginning with priority high-intent journeys and scaling based on demonstrated business ROI.
• Own budget allocation, pacing, forecasting, investment scenarios, agency strategy, and in-market optimization across the digital portfolio.
• Establish a unified performance framework connecting traffic, engagement, high-intent conversion, MQL, SQL, SQO, pipeline, revenue, efficiency, and return on investment.
• Partner with Marketing Operations, Reporting & Analytics, Web Operations to improve attribution, UTM governance, pixel and tag quality, lead routing, funnel definitions, dashboard usability, and reporting speed.
• Build a recurring operating cadence for digital performance reviews, roadmap decisions, experiment readouts, budget shifts, issue escalation, and executive recommendations.
• Represent Digital & Web Growth in company and marketing planning, technology evaluations, CMS and personalization decisions, campaign planning, regional prioritization, and cross-functional investment discussions.
• Guide adoption of AI-enabled workflows that improve research, content scale, localization, experimentation, reporting, governance, and optimization while preserving brand, legal, data, and quality standards.
• Monitor market, competitive, platform, and search‑behavior changes to identify opportunities that strengthen OneTrust’s category position and qualified pipeline.

You Are/Have

• 12+ years in digital marketing, website strategy, or digital experience leadership
• You have senior experience leading integrated digital growth across web, paid media, SEO/AEO, conversion optimization, analytics, or adjacent B2B SaaS functions.
• You understand how search, content, web experience, paid activation, audience strategy, and measurement work together across the buying journey.
• You have led through organizational silos and can establish shared priorities and decision rights without slowing execution.
• You can move between executive strategy and operating detail, including budget scenarios, roadmap tradeoffs, experiment design, measurement quality, and stakeholder alignment.
• You have experience building or reshaping teams, developing functional leaders, and creating scalable operating processes.
• You understand B2B enterprise buying groups, regional growth, localization, sales alignment, and pipeline economics.
• You have experience operating with headless CMS platforms; hands‑on experience with CMS migration preferred

For California, Colorado, Connecticut, Nevada, New York, Rhode Island, and Washington-based candidates: the annual base pay range for this role is listed below. Within this range, individual pay is determined by several factors, including location, job-related skills, work experience, and relevant education and/or training. This role may also be eligible for discretionary bonuses, equity, and/or commissions, as well as benefits.

Salary Range

$168,750—$253,125 USD

Where we Work

We are embracing an office‑first culture, encouraging three days a week in office for most roles, with meaningful opportunities to collaborate and celebrate in person. Each role may have specific requirements or flexibility depending on the scope of the position, so we encourage you to verify this with your recruiter during your first interview.

Benefits

• As an employee at OneTrust, you will be part of the OneTeam. That means you’ll receive support physically, mentally, and emotionally so that you can do your best work both in and out of the office.
• This includes comprehensive healthcare coverage, flexible PTO, equity RSUs, annual performance bonus opportunities, retirement account support, 14+ weeks of paid parental leave, career development opportunities, company‑paid privacy certification exam fees, and much more.
• Specific benefits differ by country. For more information, talk to your recruiter or visit onetrust.com/careers.

Resources

• OneTrust Careers on YouTube
• @LifeatOneTrust on Instagram

Your Data

You have the right to have your personal data updated or removed. You also have the right to have a copy of the information OneTrust holds about you. Further details about these rights are available on the website in our Privacy Overview. You can change your mind at any time and have your personal data removed from our database. In order to do this you must contact us and let us know you wish to be removed. The request should be made on the Data Subject Request Form.

Our Commitment to You

When you join OneTrust you are stepping onto a launching pad — the countdown has begun. The destination? A career without boundaries working alongside a diverse and inclusive crew who is passionate about doing meaningful work. As a pioneer, your voice and expertise will help chart the direction of an entirely new category. Our commitment to putting people first starts with you. Your growth is part of the mission. Our goal is to give you the power to embark on the next phase of your uniquely, unique career.

OneTrust provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by local laws.