Global Tech Marketing Leader - Bay Area

Tata Consultancy Services; Santa Clara (CA); Sur place; USD 188 000 - 254 000; Plein temps

Avantages offerts par ce poste

Discretionary Annual Incentive

Comprehensive Medical Coverage

Maternal & Parental Leaves

Auto & Home Insurance

Commuter Benefits & Training Reimburse

Vacation, Time Off, Holidays

Résumé du poste

Tata Consultancy Services is seeking a strategic, high-impact marketing leader to build global marketing for its Technology Business Unit. Based in the Bay Area, you will shape brand, growth, and pipeline across software, SaaS, hardware, and deep tech, partnering with sales and BU leadership to accelerate growth.

You will lead a distributed team, implement an agile operating model, and drive demand programs with measurable pipeline impact on global accounts.

Qualifications

• 13-15+ years of B2B marketing experience in technology / IT services / consulting.
• Proven track record of building teams and scaling marketing functions from scratch.
• Strong ability to collaborate across multiple marketing teams and drive alignment in a matrix organization.
• Strong understanding of global technology ecosystem and Silicon Valley landscape.
• Experience working with large enterprise tech clients (ISVs, semiconductor, SaaS, etc.).
• Demonstrated success in ABM, demand generation, and integrated marketing.
• Ability to influence senior stakeholders and drive cross-functional alignment.
• Strong executive presence, storytelling, and communication skills.
• Experience leading global, distributed teams.
• Bachelor’s degree required; MBA preferred.

Responsabilités

• Build and scale a global TBU marketing team with hubs in the Bay Area and India.
• Hire, develop, and lead a high-performing, distributed team.
• Establish a modern, agile, and outcome-driven marketing operating model.
• Define and execute end-to-end marketing strategy across brand, digital, PR, analyst relations, events, and ABM.
• Build and manage an integrated marketing plan aligned to growth priorities.
• Shape TCS positioning across Software & SaaS, Semiconductor, Hardware, Networking, New tech and Deep Tech.
• Establish TCS as a credible partner in the Silicon Valley ecosystem.
• Drive thought leadership, media visibility, and analyst positioning.
• Represent TCS at industry forums and executive events.
• Build always-on demand programs; deliver pipeline and revenue impact.
• Partner with sales on campaign planning, execution, and performance tracking.
• Own ABM strategy for top global technology accounts; drive market-of-one programs.
• Support strategic pursuits with tailored messaging, content, and executive engagement.
• Act as a core partner to sales leadership on key opportunities.
• Support RFPs, executive presentations, and deal storytelling.
• Identify cross-sell and growth opportunities within key accounts.
• Develop relationships with analysts, media, partners, VCs, and academia.
• Drive joint marketing with alliance partners and anchor TCS presence at events.
• Collaborate across services marketing, geography marketing, brand, digital, ABM, analyst relations, and communications.
• Ensure alignment between global strategy and local execution.
• Drive integrated campaigns by unifying multiple marketing teams.

Connaissances

ABM

Demand generation

Integrated marketing

Global teams

Executive storytelling

Formation

Bachelor's degree

MBA preferred

Description du poste

Tata Consultancy Services is seeking a strategic, high-impact marketing leader to build global marketing for its Technology Business Unit. Based in the Bay Area, you will shape brand, growth, and pipeline across software, SaaS, hardware, and deep tech, partnering with sales and BU leadership to accelerate growth.

You will lead a distributed team, implement an agile operating model, and drive demand programs with measurable pipeline impact on global accounts.