Global Strategic Marketing Lead – GTM & Launch Excellence

Tennant Company; Minneapolis (MN); On-site; USD 105,000 - 163,000; Full time

Benefits offered by this job

Medical plan options

401(k) with 100% match up to 6%

Paid vacation time

Wellness rewards

Life insurance

Job summary

Tennant Company is hiring a Global Strategic Marketing Manager in Minneapolis, MN. The role leads global marketing strategies, drives GTM campaigns, and collaborates with Product, Sales, and regional teams to ensure consistent launch execution and scalable brand activation worldwide.

You will oversee content development, editorial calendars, and performance insights to optimize campaigns across digital and traditional channels, while leading a small team toward defined goals with data-driven

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• Minimum 8 years of relevant marketing experience.
• Experience leading a small marketing team.

Responsibilities

• Lead global product launch excellence with cross-functional teams and launch playbooks.
• Drive GTM campaigns, content creation, and sales enablement across regions.
• Develop and apply GTM frameworks, ensuring brand alignment and market impact.
• Lead and develop a small marketing team, setting goals and accountability.

Skills

GTM campaigns

Cross-functional leadership

Integrated marketing

Data-driven decisions

Communication skills

Project management

Analytical mindset

Education

Bachelor's degree in Marketing/Business

Tools

CRM Dynamics

Marketing automation

Job description

Tennant Company is hiring a Global Strategic Marketing Manager in Minneapolis, MN. The role leads global marketing strategies, drives GTM campaigns, and collaborates with Product, Sales, and regional teams to ensure consistent launch execution and scalable brand activation worldwide.

You will oversee content development, editorial calendars, and performance insights to optimize campaigns across digital and traditional channels, while leading a small team toward defined goals with data-driven