Manager Global Strategic Marketing

Tennant Company; Minneapolis (MN); On-site; USD 105,000 - 163,000; Full time

Benefits offered by this job

Medical plan options

401(k) with 100% match up to 6%

Paid vacation time

Wellness rewards

Life insurance

Job summary

Tennant Company is hiring a Global Strategic Marketing Manager in Minneapolis, MN. The role leads global marketing strategies, drives GTM campaigns, and collaborates with Product, Sales, and regional teams to ensure consistent launch execution and scalable brand activation worldwide.

You will oversee content development, editorial calendars, and performance insights to optimize campaigns across digital and traditional channels, while leading a small team toward defined goals with data-driven

Qualifications

• Bachelor's degree in Marketing, Business or related field.
• Minimum 8 years of relevant marketing experience.
• Experience leading a small marketing team.

Responsibilities

• Lead global product launch excellence with cross-functional teams and launch playbooks.
• Drive GTM campaigns, content creation, and sales enablement across regions.
• Develop and apply GTM frameworks, ensuring brand alignment and market impact.
• Lead and develop a small marketing team, setting goals and accountability.

Skills

GTM campaigns

Cross-functional leadership

Integrated marketing

Data-driven decisions

Communication skills

Project management

Analytical mindset

Education

Bachelor's degree in Marketing/Business

Tools

CRM Dynamics

Marketing automation

Job description

Location: United States - Minneapolis, MN

Hours: Monday - Friday;

Pay: $105,100 - $162,700

With more than $1B in revenue, Tennant Company is a globally recognized leader in the cleaning equipment industry. For the past 150 years, we have been passionate about developing and manufacturing innovative and sustainable solutions for our customers. At Tennant Company, we are committed to stewardship and creating a cleaner, safer and healthier world. With manufacturing, operations and sales, service, and support functions across the globe, your journey at Tennant can take you places you never expected.

PURPOSE/SCOPE:

The Global Strategic Marketing Manager is responsible for leading global marketing strategies that strengthen customer engagement, support new product and commercial goals; enabling consistent execution across regions. This role drives GTM marketing strategy and execution, guides cross-functional teams in launch excellence and oversees development of high-impact content. The Global Strategic Marketing Manager works collaboratively with Product, Sales, Regional Marketing, Insights, and Digital partners to align market-facing activities and ensure scalable, integrated brand activation worldwide.

GENERAL RESPONSIBILITIES:

Product Launch Excellence

• Lead cross-functional teams, following global product launch playbook, creating launch plans to win.
• Ensure marketing governance, alignment, and on-time delivery of global launch assets, content and campaigns.
• Partner with Product Management and Regional Marketing to ensure consistent execution and readiness.
• Lead efforts to identify continuous improvement of the global launch playbook.

GTM Campaign & Content Leadership

• Partner with regional marketing teams to create and optimize GTM demand generation campaigns and sales enablement tools.
• Monitor campaign performance and optimize tactics with data-driven decisions.
• Partner cross-functionally in development of campaign and launch content, including blogs, whitepapers, articles, sell sheets, videos, and sales enablement materials, that support GTM objectives and is activated across digital and marketing channels.
• Develop global editorial calendar to ensure campaign and launch priorities are reflected across channels, in collaboration with the marketing automation and regional teams.
• Contribute to social media content to ensure campaigns and product launches are effectively activated across social channels.
• Collaborate with regional marketing, marketing automation lead, and web team to execute campaigns across digital channels.

GTM Strategy & Frameworks

• Develop and apply GTM frameworks, best practices, templates and campaign playbooks that drive consistent market execution while enabling local flexibility.
• Ensure campaigns and launches align to brand strategy and drive commercial results.
• Use insights (VOC, competitive intelligence, performance data) to guide prioritization, segmentation, and messaging to unlock opportunities within the portfolio.

Team Leadership & Talent Development

• Lead, coach, and develop a small team of marketers, providing clear direction, prioritization, and development plans.
• Set clear goals and ensure timely, high-quality deliverables across all campaign and launch activities.
• Foster a culture of collaboration, continuous improvement, and accountability grounded in customer and market insights.
• Influence cross-functional stakeholders with clear recommendations, insights, and performance data.

REQUIRED INTERPERSONAL & BEHAVIORAL SKILLS:

• Strong GTM and campaign skillset with the ability to translate insights into executable plans
• Leadership capability to develop and inspire a high-performing team
• Expertise in integrated marketing, content development, and campaign execution across digital and traditional channels
• Strong communication skills with ability to influence partners outside immediate job function
• Operational excellence mindset with strong project and process management skills
• Ability to manage moderately complex cross-functional workflows with limited oversight
• Problem-solving mindset
• Proven ability to work independently, prioritize a high-volume workload, and meet deadlines consistently without close supervision
• Analytical mindset with ability to interpret performance data and drive data-informed decisions

REQUIRED QUALIFICATIONS

• Bachelors degree in Marketing, Business or a related field
• Minimum 8 years of relevant experience in marketing, sales, or related function
• Experience leading and developing a small team of marketing professionals.
• Demonstrated strategic thinking and influential skills.
• Preferred Experience in B2B industrial, manufacturing, or technical product environments.
• Experience developing and applying GTM frameworks and campaign playbooks.
• Excellent leadership, communication, and cross-functional alignment skills.
• Experience working across global markets.
• Experience with CRM and marketing automation platforms, preferably CRM Dynamics and strong knowledge with marketing funnel metrics: MQL, SQL, conversion rates and campaign performance measurement
• Familiarity with social media platforms and content strategy for B2B audiences.
• Strong written and verbal communication skills with demonstrated ability to present data to non-technical audiences

Total Compensation = Pay range + Benefits

Posted salary ranges are made in good faith. Tennant Sales and Service Co. reserves the right to adjust ranges depending on the experience/qualifications of the selected candidate as well as internal and external equity. The salary range reflects both entry into the role and future growth. Total Compensation = Base Salary + Benefits

Benefits = A comprehensive benefits package including multiple medical plan options, 401(k) with a 100% match up to 6%, paid vacation time, up to 8 paid company holidays and 3 personal holidays per year, dental and vision coverage, wellness rewards, robust family support programs, companypaid disability and life insurance, and a full Employee Assistance Program.

Defining Our Employee Value Proposition

At Tennant Company, we...

Discoverfulfilling work with opportunities for growth and meaningful recognition.

Drivethe quality and innovation our customers rely on in our products and services.

Connectwith people who care about each other, ourbrandsand our communities.

These are the principles that define how our employees experience Tennant Company, make Tennant a great place to grow your career, and are at the core of our legacy and future.Together, they serve as guideposts for working with our customers, our partners and one another.

Begin your journey with us. Let's reinvent how the world cleans.

Equal Opportunity Employer

Tennant Company is an equal opportunity employer. Employment decisions are made on the basis of individual skill, ability, reliability, productivity, and other factors important to performance. We do not discriminate on the basis of race, color, creed, religion, sex, national origin, physical or mental disability, age, veteran status, pregnancy, sexual orientation, genetic information, gender identity, or any other basis protected by state or federal law or local ordinance.