Global Brand Strategy & Commercialization Associate

Disney; Glendale (CA); On-site; USD 72,000 - 97,000; Full time

Job summary

Disney seeks an Associate, Global Brand Commercialization (PH/IA) in Glendale, CA to support execution of brand strategy across Disney Consumer Products. This 24‑month project hire or internal assignment role reports to the Director, Global Brand Commercialization.

You will help develop annual brand plans, coordinate assets, and collaborate with licensing, retail, and content teams to drive IP programs and retail campaigns. Strong presentation and organizational skills are essential.

Qualifications

• 2+ years of brand/franchise/marketing experience (including internships).
• Experience with Outlook, Excel, Word, Keynote & PowerPoint and other asset management software.
• Strong presentation skills and ability to craft stories to motivate partners; deck-building experience preferred.
• Self-starter, motivated, proactive, dependable, flexible, detail-oriented.
• Ability to manage multiple tasks and maintain organization and timelines.
• Excellent written and oral communication and collaboration skills.
• Friendly, people-oriented, strong collaborator and team player.
• Resourceful, innovative and responsive to change.
• Administrative experience including meeting coordination, agenda creation, notes and action items.

Responsibilities

• Brand Development: support annual brand plans and partner communications.
• Coordinate data collection, product images, and updates for internal/external partners.
• Identify product development and marketing opportunities with licensing and retail teams.
• Manage global retail clearances for IP and programs.
• Coordinate with content partners and planning studios for CP involvement.
• Route and manage submissions for TV, in-store creative, and communications.
• Support development of marketing initiatives tied to retail/licensing.
• Develop and maintain brand tools: play books, fact sheets, decks, calendars and presentations.
• Assist in tailored deck development for retail, trade shows and meetings.
• Manage communication cadence around theatrical releases with internal teams.
• Provide PR support via asset routing and fact checking.
• Coordinate team meetings, agenda, notes, and follow-ups.
• Maintain samples for various needs and support movie-specific showcases.
• Handle other tasks as needed.

Skills

Brand/marketing experience

Outlook/Excel/Word/Keynote/PowerPoint

Presentation skills

Project management

Communication skills

Team player

Detail-oriented

Education

Bachelor's degree or equivalent work experience

Tools

Asset management software

Job description

Disney seeks an Associate, Global Brand Commercialization (PH/IA) in Glendale, CA to support execution of brand strategy across Disney Consumer Products. This 24‑month project hire or internal assignment role reports to the Director, Global Brand Commercialization.

You will help develop annual brand plans, coordinate assets, and collaborate with licensing, retail, and content teams to drive IP programs and retail campaigns. Strong presentation and organizational skills are essential.