Global Social Monetization Lead

The National Football League; New York (NY); On-site; USD 100,000 - 125,000; Full time

Job summary

The National Football League is seeking a Manager, Global Social Monetization to drive social revenue priorities across the League and 32 clubs. You will track sponsored content, share best practices, and support cross-functional partner workstreams.

The ideal candidate has 5+ years in social media, sponsorship, or monetization, strong analytics, and the ability to collaborate with clubs, internal teams, and external partners.

Qualifications

• Bachelor’s degree in marketing, communications, business, or related field.
• Minimum of 5 years of relevant experience in social media, content partnerships, sponsorship, or monetization.
• Strong understanding of social platforms (TikTok, Instagram, Facebook, X, Threads, Snap, Reddit).
• Experience building or maintaining reporting frameworks.
• Excellent written and verbal communication across levels.
• Ability to create clear, visually compelling presentations and dashboards.

Responsibilities

• Function as the day-to-day point of contact for 32 clubs on social monetization topics.
• Serve as SME on branded content trends, platform opportunities, and revenue strategies.
• Develop and distribute playbooks, best practices, and strategic recommendations.
• Analyze monetization performance across club and League channels.
• Present insights and recommendations in club meetings and executive presentations.
• Own tracking and reporting of League social monetization initiatives.
• Operationalize branded content and sponsored social deliverables for @NFL.
• Identify social inventory and opportunities with platform programs.
• Support strategic planning for League content partnerships (e.g., Madden, Nike).
• Partner across departments to support business objectives.
• Manage and mentor at least one direct report.

Skills

Social media analytics

Partnerships & sponsorships

Cross-functional collaboration

Presentation skills

Project management

Education

Bachelor's degree in marketing, communications, or related field

Tools

Social analytics tools

Monetization reporting tools

Job description

The National Football League is seeking a Manager, Global Social Monetization to drive social revenue priorities across the League and 32 clubs. You will track sponsored content, share best practices, and support cross-functional partner workstreams.

The ideal candidate has 5+ years in social media, sponsorship, or monetization, strong analytics, and the ability to collaborate with clubs, internal teams, and external partners.