Global Social Media Manager

Studyin; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

StudyIn is seeking a Global Social Media Manager to craft engaging content and build a strong organic social presence that drives student engagement and demand generation across platforms. You will create posts, reels, carousels, and scripts aligned with our brand voice.

The role emphasizes writing, content creation, and performance analysis to shape social strategy and maximize reach while maintaining brand integrity.

Qualifications

• 4-7 years of experience in social media content creation.
• Proven success in developing social strategies and producing content that drives engagement and follower growth.
• Familiarity with generative AI tools for content ideation and optimisation.
• Ability to manage multiple projects in a fast-paced environment and adapt to trends.

Responsibilities

• Develop and execute social media strategies with a focus on organic growth, engagement, brand visibility, and demand generation.
• Create short-form copy for content across all social channels.
• Produce engaging posts, reels, carousels, and scripts that drive student interaction.
• Use generative AI tools to draft, refine, and optimise content efficiently.
• Monitor performance data and social trends to refine strategies and identify growth opportunities.
• Collaborate with cross-functional teams to align social output with marketing objectives and brand identity.

Skills

Social media content creation

Social strategy development

Growth analytics

Tools

Generative AI tools

Job description

Job Description – GlobalSocial Media Manager

Global Social Media Manager

Role Type & Span of control

Marketing

Reporting to

Content Manager

Location

Anywhere in India

Employment Type

Full Time

About the company

At StudyIn,we believe that the right guidance has the power to change lives. As theworld’s most trusted higher education specialist, we’ve assisted over 1.3million students in accessing study opportunities since 2006, placing them attop universities across the UK, USA, Canada, Australia, New Zealand, Irelandand Dubai. Our global team of 500+ professionals spans 40+ countriesworldwide, offering expert counselling, admissions support, visa guidance anduniversity partnerships.

Main Duties & Scope of the role

We’relooking for a creative and performance‑driven Social Media Manager who candevelop engaging content and build a strong organic social presence thatdrives meaningful student/university engagement and demand generation acrossall social platforms. This role focuses on writing and content creation; youwill craft posts, reels, carousels, and scripts that are clear, engaging, andaligned with StudyIn’s brand voice.

Youwill also shape and implement social strategy by analysing performance data,optimising campaigns, and experimenting with formats to maximise reach andlead generation. This position is ideal for someone fascinated by how contentperforms on social platforms. You Will play a pivotal role in buildingStudyIn’s social presence, ensuring every post strengthens trust, engagement,and visibility with students while advancing measurable growth objectives.

Key Responsibilities

• Develop andexecute social media strategies that support StudyIn’s growth objectives,with a strong focus on organic audience growth, engagement, brand visibility,and demand generation
• Createshort‑form copy for content across all social channels
• Produceengaging posts, reels, carousels, and short‑form scripts that drive studentinteraction
• Use generativeAI tools to draft, refine, and optimise content efficiently
• Monitorperformance data and social trends to refine strategies and identifyopportunities for growth
• Optimise allcontent output for platform algorithms and viewer retention to drivemeasurable performance while upholding brand excellence
• Collaboratewith cross‑functional departments to align social output with broadermarketing objectives, student enrolment efforts, and strategic brand identity
• Grow followersand engagement across all social channels by implementing data‑driven contentcampaigns

About the Candidate (including requiredcompetencies)

We’re lookingfor a creative and growth‑minded social content professional who is a skilledwriter and a strong storyteller. You should be comfortable creating contentacross multiple formats and platforms while constantly experimenting with newideas, trends, and strategies to drive organic growth and engagement.

You thrive oncreativity, clarity, and storytelling, and understand how to turn businessobjectives into high‑performing content that builds audience trust, increasesvisibility, and generates meaningful engagement and leads. You are naturallycurious about social performance, platform behaviour, and emerging trends,with a proactive mindset focused on continuous improvement and innovation.

Requirements & Qualification

• 4-7 years of experience in social media contentcreation
• Proven successin developing social strategies and producing content that drives measurableengagement and follower growth across major platforms.
• Familiaritywith generative AI tools for content ideation and optimisation
• Ability to manage multiple projects in a fast‑paced environment and adapt quickly to newtrends