Senior Social Media Executive

Digital Root Ad; United States; Remote; USD 6,300 - 9,400; Full time

Benefits offered by this job

Remote work

Occasional in-person meetings in Delhi

Job summary

Digital Root Ad is seeking a Senior Social Media Executive to manage client social accounts across sectors including education, architecture, interiors, and real estate. The role demands hands-on management, content planning, and client coordination to ensure timely publishing.

You will craft concepts, captions, and briefs, collaborate with designers, monitor performance, and generate monthly improvement insights while leveraging AI tools for ideation.

Qualifications

• 3-4 years of social media management experience.
• Experience handling multiple client accounts and coordinating creative teams.
• Strong written and verbal communication skills in English and Hindi.
• Excellent caption-writing, proofreading, and content-planning skills.
• Good judgement of design quality, storytelling, and reel concepts.
• Practical knowledge of Meta Business Suite, social media analytics, AI tools, and Google Sheets/Excel.

Responsibilities

• Independently manage client social media accounts, including Instagram, Facebook, LinkedIn, and YouTube, as applicable.
• Create monthly content calendars aligned with each brand's goals, audience, campaigns, and events.
• Develop concepts, captions, scripts, and clear briefs for designs, reels, videos, stories, and campaigns.
• Research media trends, competitors, and audience behaviour, and apply relevant insights to improve content.
• Coordinate with designers and video editors, communicate feedback clearly, and follow up until work meets the brief.
• Review creatives and videos for visual quality, spelling, accuracy, brand consistency, and platform suitability.
• Handle client communication, requirements, approvals, and revisions professionally and patiently.
• Schedule and publish approved content and maintain accurate profile details, links, and highlights.
• Monitor comments, messages, and enquiries and respond or route them according to client instructions.
• Use ChatGPT and other AI tools to support research, ideation, captions, and scripts, while checking and refining outputs.
• Analyse social media performance and prepare monthly reports with practical improvement suggestions.
• Maintain organised content calendars, task trackers, client feedback, approval records, and published-content links.

Skills

Social media management

Content planning

English and Hindi communication

Meta Business Suite

Analytics

AI tools

Tools

Google Sheets

Excel

Job description

WERE HIRING: SENIOR SOCIAL MEDIA EXECUTIVE

Digital Root Ad | Delhi/NCR

Immediate Joiners Preferred

About the Role

Digital Root Ad is looking for a creative, organised professional to manage social media accounts across sectors such as education, architecture, interiors, and real estate.

The role requires hands-on account management, content planning, client communication, and internal team coordination. You should be able to understand client requirements, develop relevant ideas, review work quality, and ensure timely publishing.

Key Responsibilities

• Independently manage client social media accounts, including Instagram, Facebook, LinkedIn, and YouTube, as applicable.
• Create monthly content calendars aligned with each brand's goals, audience, campaigns, and events.
• Develop concepts, captions, scripts, and clear briefs for designs, reels, videos, stories, and campaigns.
• Research media trends, competitors, and audience behaviour, and apply relevant insights to improve content.
• Coordinate with designers and video editors, communicate feedback clearly, and follow up until work meets the brief.
• Review creatives and videos for visual quality, spelling, accuracy, brand consistency, and platform suitability.
• Handle client communication, requirements, approvals, and revisions professionally and patiently.
• Schedule and publish approved content and maintain accurate profile details, links, and highlights.
• Monitor comments, messages, and enquiries and respond or route them according to client instructions.
• Use ChatGPT and other AI tools to support research, ideation, captions, and scripts, while checking and refining outputs.
• Analyse social media performance and prepare monthly reports with practical improvement suggestions.
• Maintain organised content calendars, task trackers, client feedback, approval records, and published-content links.

Skills & Experience

• Preferably 3-4 years of experience in social media management, ideally within a digital marketing agency.
• Experience handling multiple client accounts and coordinating creative teams.
• Strong written and verbal communication skills in English and Hindi.
• Excellent caption-writing, proofreading, and content-planning skills.
• Good judgement of design quality, storytelling, and reel concepts.
• Practical knowledge of Meta Business Suite, social media analytics, AI tools, and Google Sheets/Excel.
• A patient, professional approach to client feedback, with strong organisation and ownership of deadlines.
• Knowledge of SEO, blog publishing, and website content management is an advantage.

Work Arrangement

Primarily remote; candidates should be based in Delhi/NCR. Occasional office visits may be required approximately once or twice every three to four months, depending on work. Availability for urgent in-person meetings and client meetings is essential.