Social Media & Content Specialist

Gupta Media; Boston (MA); On-site; USD 65,000 - 80,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) with up to 5% contributions

Professional development opportunities

Pet insurance

Paid time off and family leave

Job summary

Gupta Media in Boston is seeking an experienced Social Media Manager to enhance clients' brands through innovative organic social strategies. Responsibilities include content strategy development, community engagement, and data analysis for performance reporting.

The ideal candidate has a Bachelor’s degree and at least 2 years of agency experience with a proven track record on social media platforms. Salary ranges from $65,000 to $80,000, along with a comprehensive benefits package.

Qualifications

• 2+ years of experience in an agency or marketing role focused on social media.
• Experience with digital analytics and performance reporting.
• Strong portfolio of campaigns demonstrating creative storytelling across social platforms.

Responsibilities

• Develop content and curation strategies for clients’ social media.
• Manage channel housekeeping and post publishing.
• Analyze content performance and provide actionable insights.
• Execute influencer content and manage community engagement.

Skills

Social media strategy development

Content creation

Data analysis

Communication skills

Project management

Education

Bachelor’s degree

Tools

Social media scheduling tools

Content management tools

Job description

Gupta Media is looking for an experienced and passionate social storyteller to help our clients amplify their brands. As a Social Media Manager, you will shape clients’ organic social and influencer strategies, bring them to life across platforms, and measure what’s working.

Our ideal candidate is equally at home researching and supporting organic campaign strategy development as they are at creating social-first content and executing fresh ideas in collaboration with our Media and Creative teams. They are driven and ambitious, able to drive new ideas forward with ease, and exhibit creative and analytical thinking.

What You’ll Do:

• Develop content and curation strategies for clients’ social media with oversight from the Senior Social Media Strategist, including editorial calendar development, post copywriting, and execution of creative work;
• Manage all channel housekeeping and post publishing with oversight from the Senior Social Media Strategist;
• Analyze and visualize data for content performance reporting to provide actionable insights;
• Partner with the Senior Social Media Strategist and Media teams to execute influencer content and branded partnerships;
• Monitor industry and social media trends, tools, platforms, innovations, and best practices;
• Manage community engagement and moderation on clients’ channels, including proactive outreach and strategic crisis monitoring.

Who You Are:

• Bachelor’s degree and 2+ years of experience in an agency or marketing role with a dedicated social media focus
• Experience working with social media scheduling and content management tools
• Strong portfolio of successful campaigns and evergreen social content, demonstrating creative storytelling ability across multiple social platforms that build awareness, engage new and existing customers, and increase conversions
• Excellent communication and creative thinking skills, with the ability to use data to inform strategic decisions
• Outstanding writing, editing, and proofreading skills
• Driven to learn new things and constantly improve on current methods
• Proactive and independent with the ability to work across various media, meet tight deadlines, manage multiple projects simultaneously, and adjust as circumstances change

Work Environment

Gupta Media is an office-first organization.

Our Commitment

At Gupta Media, we work hard every day to be better at all that we do — and that includes fostering a diverse and inclusive community that encourages and respects a broad range of backgrounds, experiences, and ideas.

Compensation

At Gupta Media, base salary is one component of our total compensation and benefits package. For this role, the anticipated base salary range is $65,000 - $80,000, depending on relevant experience, skills, and qualifications. This role is eligible to participate in our annual bonus plan, which is based on the company's performance.

We offer a competitive benefits package including health, dental, vision, and pet insurance; Flexible and Dependent Care Savings Accounts; a 401(k) with up to 5% Safe Harbor contributions; paid time off; paid family leave; commuting and wellness stipends; and opportunities for professional development and career growth.

Candidates must be authorized to work in the US for at least 3 years.