Global Social Media Director: Data-Driven Brand Growth

NU USA Northeastern University; Boston (MA); On-site; USD 88,000 - 124,000; Full time

Benefits offered by this job

Medical benefits

Vision benefits

Dental benefits

Paid time off

Tuition assistance

Wellness program

Retirement plan

Commuting support

Job summary

Northeastern University is seeking a Director of Social Media to lead our global social strategy and brand presence. The role steers a multi-city team to craft platform-specific content, informed by data insights and AI-powered tooling, across time zones.

As a leader in External Affairs, you’ll drive engagement, set measurable goals, and report continuously on performance while collaborating with editorial, photography, video and media relations teams.

Qualifications

• 4–6 years setting and executing social strategy across formats and platforms.
• Experience leading creator teams across time zones.
• Sharp data and analytics mindset with KPI focus.
• Proven ability to grow and sustain engagement.
• Experience using AI-powered tools to shape brand strategy.
• Excellent writing, tone and voice for diverse audiences.

Responsibilities

• Strategy and execution of global social media programs.
• 24/7 reporting and analytics across platforms.
• Global team leadership and cross-functional collaboration.

Skills

Social strategy

Leading creator teams

Data analytics

AI-powered tools

Audience engagement

Goal setting & tracking

Brand voice & writing

Platform fluency

Fast, multi-tasking

Communication skills

Wit

Tools

Sprinklr

Job description

Northeastern University is seeking a Director of Social Media to lead our global social strategy and brand presence. The role steers a multi-city team to craft platform-specific content, informed by data insights and AI-powered tooling, across time zones.

As a leader in External Affairs, you’ll drive engagement, set measurable goals, and report continuously on performance while collaborating with editorial, photography, video and media relations teams.