Director of Social Media

NU USA Northeastern University; Boston (MA); Vor Ort; USD 88.000 - 124.000; Vollzeit

Benefits dieser Stelle

Medical benefits

Vision benefits

Dental benefits

Paid time off

Tuition assistance

Wellness program

Retirement plan

Commuting support

Zusammenfassung

Northeastern University is seeking a Director of Social Media to lead our global social strategy and brand presence. The role steers a multi-city team to craft platform-specific content, informed by data insights and AI-powered tooling, across time zones.

As a leader in External Affairs, you’ll drive engagement, set measurable goals, and report continuously on performance while collaborating with editorial, photography, video and media relations teams.

Qualifikationen

• 4–6 years setting and executing social strategy across formats and platforms.
• Experience leading creator teams across time zones.
• Sharp data and analytics mindset with KPI focus.
• Proven ability to grow and sustain engagement.
• Experience using AI-powered tools to shape brand strategy.
• Excellent writing, tone and voice for diverse audiences.

Aufgaben

• Strategy and execution of global social media programs.
• 24/7 reporting and analytics across platforms.
• Global team leadership and cross-functional collaboration.

Kenntnisse

Social strategy

Leading creator teams

Data analytics

AI-powered tools

Audience engagement

Goal setting & tracking

Brand voice & writing

Platform fluency

Fast, multi-tasking

Communication skills

Wit

Tools

Sprinklr

Jobbeschreibung

About the Opportunity

Job Summary We are hiring a Director of Social Media to drive our global social media strategy. The person in this role is an innovative and creative leader who has the skills and vision to build our brand presence across all platforms with a highly data-informed and analytical approach. The Director of Social Media leads a global team with creators in multiple cities and two countries to develop and execute platform-specific strategies that promote Northeastern by growing audience engagement around various types of content. Higher education experience is not needed. The Director of Social Media is a superb content creator and strategist who is on top of the latest trends and understands how to leverage platforms and content to both inform and entertain, while building engaged communities. The person in this role lives and breathes social media, a superb data analyst, and has a track record of meeting ambitious goals. The Director of Social Media has a track record of leveraging AI-powered tools to develop and execute the most innovative strategies and track progress toward clear goals. The Director of Social Media is a key member of the External Affairs team, works closely with its senior leaders across the university, and collaborates with colleagues across divisions and locations. As the leader of a global team, the Director of Social Media must work across time zones and set location-specific strategies that build Northeastern’s brand presence in-market and worldwide. In addition to creating original and innovative content tailored to each platform, the Director of Social Media coordinates and collaborates on all social-first content creation, including photo and video production, and works with the editorial, photography, video and media relations teams to translate reporting by Northeastern Global News (NGN) to social networks. A crucial piece of the university’s social media strategy is the 24/7 monitoring and analytics across all relevant platforms, including timely alerts to the appropriate stakeholders, and regular reports capturing critical moments and trends. The Director of Social Media helps set brand standards and governance guidelines across the global university system and is experienced in social media monitoring for brand management, including the effective use of analytics tools like Sprinklr. As social media never sleeps, the Director of Social Media must be responsive, fast, thoughtful and creative at a moment's notice regardless of the time of day or day of the week. Crisis and opportunities don't and can't wait. After-hours work, including weekends, holidays and events is routinely required. The position is based on the Boston campus and is fully in-person.

Minimum Qualifications

• 4-6 years setting and executing social strategy for brands — listening, analytics, and content creation across formats and platforms.
• Experience leading creator teams across platforms and time zones.
• A sharp, strategic command of data and analytics
• Real experience using AI-powered tools to build and execute standout brand strategy and track it against ambitious goals.
• A proven ability to grow and sustain engagement.
• A track record of setting and hitting measurable goals.
• Writing chops — you understand tone, voice, and the difference one word makes.
• Deep fluency in every major platform, and genuine curiosity about what's next.
• A bias toward using data to make decisions.
• Experience designing and running audience engagement campaigns with measurable results.
• A positive, high-energy attitude.
• Excellent communication skills — up, down, and across the organization.
• A relentless work ethic and obsessive attention to detail.
• The ability to multitask at speed without ever dropping the ball.
• Wit.

Key Accountabilities & responsibilities

• Strategy and Execution
• 24/7 Reporting and Analytics
• Global Team Leadership and Collaboration

Position Type

Marketing and Communications

Additional Information

Northeastern University considers factors such as candidate work experience, education and skills when extending an offer. Northeastern has a comprehensive benefits package for benefit eligible employees. This includes medical, vision, dental, paid time off, tuition assistance, wellness & life, retirement- as well as commuting & transportation. Visit https://hr.northeastern.edu/benefits/ for more information. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law.

Compensation

Grade/Pay Type: 111S Expected Hiring Range: $87,785.00 - $123,998.75 With the pay range(s) shown above, the starting salary will depend on several factors, which may include your education, experience, location, knowledge and expertise, and skills as well as a pay comparison to similarly-situated employees already in the role. Salary ranges are reviewed regularly and are subject to change.

About Northeastern University

Founded in 1898, Northeastern is a global research university and the recognized leader in experiential lifelong learning. Our approach of integrating real-world experience with education, research, and innovation empowers our students, faculty, alumni, and partners to create worldwide impact. Our global university system provides our community and academic, government, and industry partners with unique opportunities to think locally and act globally. The system—which includes 14 campuses across the U.S., U.K., and Canada, 300,000-plus alumni, and 3,000 partners worldwide—serves as a platform for scaling ideas, talent, and solutions. The university’s residential campuses for undergraduate and graduate degrees are located in Boston, London, and Oakland, California. Our research and graduate campuses are in the Massachusetts communities of Burlington and Nahant; Arlington, Virginia; Charlotte, North Carolina; Miami; Portland, Maine; Seattle; Silicon Valley, California; Toronto; and Vancouver. Northeastern’s personalized, experiential undergraduate and graduate programs lead to degrees through the doctorate in 10 colleges and schools across our campuses. Learning emphasizes the intersection of data, technology, and human literacies, uniquely preparing graduates for careers of the future and lives of fulfillment and accomplishment. Our research enterprise, with an R1 Carnegie classification, is solutions oriented and spans the world. Our faculty scholars and students work in teams that cross not just disciplines, but also sectors—aligned around solving today’s highly interconnected global challenges and focused on transformative impact for humankind.