Sports Social Marketing & Content Lead

BoF Careers; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Ralph Lauren Corporation seeks a Manager of Social Marketing & Content Strategy to lead content across our digital ecosystem. You will partner with cross-functional teams to drive audience growth, brand affinity and business impact through social storytelling tied to sports partnerships and key marketing moments.

The role requires strong knowledge of platforms, trends, and luxury lifestyle storytelling, with demonstrated ability to translate business priorities into compelling social narratives.

Qualifications

• 5+ years of experience in social media, content strategy, digital marketing; fashion or sports preferred.
• Proven experience developing content strategies for large campaigns, tentpole events or brand activations.
• Strong understanding of social platforms, audience behavior and emerging digital experiences.
• Excellent written, verbal and presentation skills across all levels.
• Strong analytics experience using reporting/analytics tools to drive decisions.

Responsibilities

• Develop and execute content strategies across Ralph Lauren's digital and social platforms for sports partnerships, corporate branding and activations.
• Lead social planning for major sports and cultural moments from pre-campaign planning to post-campaign insights.
• Collaborate with Marketing, Creative, Communications, Partnerships, Design and regional teams to deliver storytelling plans at scale.
• Create innovative, brand-elevating content that strengthens audience engagement and brand positioning across channels.
• Define content approaches and publishing strategies that support sports storytelling and product launches.
• Maintain content calendars and publishing plans to drive audience growth and engagement.
• Serve as social media SME, monitor platform evolution and identify new opportunities for innovation.
• Align with creative and production teams on storytelling needs and approvals processes.
• Ensure content quality and brand consistency across global channels with local relevance.
• Analyze performance, share insights with stakeholders and senior leadership.
• Support special projects, tentpole activations and priority business initiatives as needed.

Skills

Social media

Content strategy

Digital marketing

Brand storytelling

Analytical skills

Project management

Job description

Ralph Lauren Corporation seeks a Manager of Social Marketing & Content Strategy to lead content across our digital ecosystem. You will partner with cross-functional teams to drive audience growth, brand affinity and business impact through social storytelling tied to sports partnerships and key marketing moments.

The role requires strong knowledge of platforms, trends, and luxury lifestyle storytelling, with demonstrated ability to translate business priorities into compelling social narratives.