Global Social Creative Lead, Remote

FashionUnited; Goleta, Northern (CA, KY); Hybrid; USD 80,000 - 108,000; Full time

Benefits offered by this job

Competitive Pay and Bonuses

Financial Planning and wellbeing

Time away from work

Extras, discounts and perks

Growth and Development

Health and Wellness

Job summary

Deckers Brands is seeking a Lead Social Creative for HOKA to shape the brand voice, storytelling, and visual identity across social channels. This remote role, West Coast preferred, requires crafting engaging content that resonates with audiences and keeps HOKA at the forefront of performance and innovation.

You will collaborate with teams, agencies, and production partners to deliver high-quality content, stay ahead of trends, and translate campaigns into channel-specific stories while

Qualifications

• 5+ years of experience in social media content, in an agency or in-house team.
• Proven ability to conceptualize and execute creative ideas tailored to social platforms.

Responsibilities

• Develop aspirational social storytelling and narratives that drive brand affinity.
• Create bold, culturally relevant content ideas tailored to each social platform.
• Produce platform-specific formats including short-form video, carousels, static posts, and caption copy.
• Shape a unique look & feel and tone of voice for HOKA social channels.
• Translate brand and product campaigns into channel-specific stories.
• Maintain HOKA brand voice, visual identity, and goals in all content.
• Collaborate with internal teams, agencies, freelancers, and production partners to execute high-quality content.
• Stay ahead of cultural and digital trends, identifying opportunities to align the brand with relevant moments and conversations.
• Go on set and work closely with directors and photographers to craft high-quality storytelling for motion and stills.
• Maintain an always-on mindset through social listening, competitor audits, and trend tracking.

Skills

Social media

Platform knowledge

Storytelling

Creative direction

Content strategy

Collaboration

Communication

Attention to detail

Adobe Creative Suite

Video/storyboarding

Tools

Adobe Creative Suite

Illustrator

Photoshop

After Effects

Job description

Deckers Brands is seeking a Lead Social Creative for HOKA to shape the brand voice, storytelling, and visual identity across social channels. This remote role, West Coast preferred, requires crafting engaging content that resonates with audiences and keeps HOKA at the forefront of performance and innovation.

You will collaborate with teams, agencies, and production partners to deliver high-quality content, stay ahead of trends, and translate campaigns into channel-specific stories while