Lead Social Creative - HOKA

HOKA; United States; On-site; USD 79,900 - 107,800; Full time

Benefits offered by this job

Competitive Pay and Bonuses

Financial Planning and Wellbeing

Time Away from Work

Growth and Development

Health and Wellness

Job summary

HOKA is seeking a Lead Social Creative to shape the brand's voice and visual identity across social media platforms. This role focuses on creating engaging content that inspires audiences while maintaining brand values. Candidates should have over 5 years of experience, strong social media knowledge, and expertise in Adobe Creative Suite. The position offers a competitive salary range of $79,900 to $107,800, reflecting location and skills, with opportunities for growth and personal development in a diverse and inclusive work environment.

Qualifications

• 5+ years of experience in social media content, in an agency or in-house team.
• Proven ability to conceptualize and execute creative ideas tailored to social platforms.
• Strong knowledge of all major social platforms, their creative formats, and best practices.

Responsibilities

• Develop aspirational social storytelling and narratives that drive brand affinity.
• Create bold, culturally relevant content ideas tailored to each social platform.
• Collaborate with internal teams, agencies, and freelancers to execute high-quality content.

Skills

Social media content experience

Visual storytelling

Adobe Creative Suite

Strategic thinking

Excellent communication skills

Tools

Adobe Illustrator

Adobe Photoshop

Adobe After Effects

Microsoft Office

Job description

At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.

Job Title: Lead Social Creative - HOKA Reports to: HOKA Digital Design Director Location: Remote - West Coast preferred

Interested applicants must reside in one of the following approved states: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington

The Role

Join HOKA’s creative team and help shape the brand’s voice, storytelling, and visual identity across all social media platforms. As Global Social Creative, you’ll craft engaging, modern, and culturally relevant content that inspires our audience and keeps HOKA at the forefront of performance and innovation.

We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Your Impact

• Develop aspirational social storytelling and narratives that drive brand affinity
• Create bold, culturally relevant content ideas tailored to each social platform
• Produce platform-specific formats including short‑form video, carousels, static posts, and caption copy
• Shape a unique look & feel and tone of voice for HOKA social channels
• Translate brand and product campaigns into channel‑specific stories
• Maintain HOKA brand voice, visual identity, and goals in all content
• Collaborate with internal teams, agencies, freelancers, and production partners to execute high‑quality content
• Stay ahead of cultural and digital trends, identifying opportunities to align the brand with relevant moments and conversations
• Go on set and work closely with directors and photographers to craft high‑quality storytelling for motion and stills
• Maintain an always‑on mindset through social listening, competitor audits, and trend tracking

Who You Are

• 5+ years of experience in social media content, in an agency or in‑house team
• Proven ability to conceptualize and execute creative ideas tailored to social platforms
• Deep understanding of storytelling through visuals, motion, and copy
• Passion for pushing craft and storytelling to the highest level of quality
• Strong knowledge of all major social platforms, their creative formats, and best practices
• Innovative mindset with a passion for exploring new approaches and pushing creative boundaries
• Strong point of view on social media trends, culture, and platform shifts
• Experience collaborating with marketing teams and external agencies, providing clear direction and feedback
• Insights into running culture and lifestyle trends, with the ability to connect those insights to meaningful creative ideas
• Track record of turning data and insights into innovative, culturally relevant creative ideas
• Expertise with Adobe Creative Suite (Illustrator, Photoshop, After Effects) and proficiency in Microsoft Office applications
• Strategic thinker and creative conceptualizer
• Excellent communication and presentation skills
• Curious, solution‑oriented, and able to dig deep for answers
• Ability to succeed in a matrix organization through influence and partnership
• Highly motivated self‑starter and team player
• Detail oriented, process‑friendly, and capable of managing multiple projects simultaneously
• High level of personal integrity, empathy, and respect for others
• Passion for sports and understanding of the athletic footwear market is a plus

What We’ll Give You

• Competitive Pay and Bonuses – We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing – No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work – Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks – Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community‑based programs, we offer a variety of cool extras
• Growth and Development – Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness – There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

$79,900.00 - $107,800.00

The salary range posted reflects the estimated minimum and maximum target for new hire salaries for this role in: Goleta, California (Remote). Individual pay will be determined by location and additional factors, including job‑related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary for your preferred location during the hiring process.

Equal Employment Opportunity

Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.