Global Social Brand Architect & Storytelling Lead

Schneider Electric; Raleigh (NC); Presencial; USD 142 000 - 214 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical, dental, vision insurance

Paid holidays and time off

401(k) with match

Flexible work arrangements

Well-being programs

Resumo da oferta

Schneider Electric seeks a Global Social Media Brand Strategist to shape the brand's social presence from Boston, Andover, or Foxboro. You will translate business priorities into social-first narratives across platforms, influencing content, storytelling, and audience engagement with a global lens.

You will lead cross-functional teams, work with agencies, and provide data-driven recommendations to optimize impact on brand perception and campaigns.

Qualificações

• 8-10 years of experience in social media strategy, brand strategy, content marketing, digital communications, or related discipline.
• Proven experience developing social-first brand strategies for global organizations or leading agencies.
• Deep understanding of LinkedIn, Instagram, Facebook, TikTok, YouTube, X, and emerging platforms.
• Strong storytelling, content planning, and editorial strategy skills.
• Experience working with creative agencies and managing content development processes.
• Ability to translate data and consumer insights into actionable recommendations.
• Experience operating in complex, matrixed, global organizations.
• Excellent presentation, communication, and stakeholder management skills.

Responsabilidades

• Develop and evolve Schneider Electric's global social brand strategy across key social platforms.
• Identify opportunities to strengthen brand perception, relevance, differentiation, and audience engagement through social media.
• Build social-first approaches that align with broader corporate, brand, communications, and campaign objectives.
• Ensure a consistent and distinctive voice, tone, and personality across channels.
• Translate complex business topics into engaging, audience-centric stories for social media.
• Lead the development of social-first content frameworks, narrative pillars, content themes.
• Partner with internal studios and agencies to develop innovative content concepts and storytelling formats.
• Define the social media strategy for tentpole moments and partnerships.
• Identify opportunities to maximize reach and engagement through real-time storytelling and proactive content planning.
• Collaborate with campaigns, communications, PR, and marketing teams to ensure integrated execution.
• Turn social listening and performance insights into actionable recommendations for content and brand strategy.
• Identify opportunities for experimentation and innovation across formats, platforms, and storytelling approaches.
• Partner with global, regional, and local teams to elevate the quality and effectiveness of social content.
• Work closely with external agencies, internal teams, production partners.

Conhecimentos

Storytelling

Content planning

Editorial strategy

Agency management

Data-to-insights

Descrição da oferta de emprego

Schneider Electric seeks a Global Social Media Brand Strategist to shape the brand's social presence from Boston, Andover, or Foxboro. You will translate business priorities into social-first narratives across platforms, influencing content, storytelling, and audience engagement with a global lens.

You will lead cross-functional teams, work with agencies, and provide data-driven recommendations to optimize impact on brand perception and campaigns.