Global Social Brand Architect & Storyteller

Schneider Electric; Foxborough (MA); On-site; USD 142,000 - 214,000; Full time

Benefits offered by this job

Medical & dental

Vision insurance

Life insurance

Flexible work arrangements

Paid time off

401(k) with match

Job summary

Schneider Electric seeks a Global Social Media Brand Strategist to shape how the brand appears on social across the globe. Based in Boston, Andover, or Foxborough, the role blends brand strategy, storytelling, and audience insights to deliver socially led narratives that build relevance and affinity.

The ideal candidate brings 8–10 years in social and brand strategy, deep platform knowledge, and proven collaboration with agencies and production partners.

Qualifications

• 8–10 years of experience in social media strategy, brand strategy, content marketing, digital communications, or related discipline.
• Proven experience developing social-first brand strategies for global organizations or leading agencies.
• Deep understanding of LinkedIn, Instagram, Facebook, TikTok, YouTube, X, and emerging platforms.
• Strong storytelling, content planning, and editorial strategy skills.
• Experience working with creative agencies and managing content development processes.
• Ability to translate data and consumer insights into actionable recommendations.

Responsibilities

• Develop and evolve Schneider Electric's global social brand strategy across key social platforms.
• Identify opportunities to strengthen brand perception, relevance, differentiation, and audience engagement through social media.
• Build social-first approaches that align with broader corporate, brand, communications, and campaign objectives.
• Ensure a consistent and distinctive voice, tone, and personality across channels.
• Translate complex business topics into engaging, audience-centric stories for social media.
• Lead the development of social-first content frameworks, narrative pillars, content themes.
• Partner with internal studios and agencies to develop innovative content concepts and storytelling formats.
• Define the social media strategy for tentpole moments and partnerships.
• Identify opportunities to maximize reach and engagement through real-time storytelling and proactive content planning.
• Collaborate with campaigns, communications, PR, and marketing teams to ensure integrated execution.
• Turn social listening and performance insights into actionable recommendations for content and brand strategy.
• Identify opportunities for experimentation and innovation across formats, platforms, and storytelling approaches.
• Partner with global, regional, and local teams to elevate the quality and effectiveness of social content.
• Work closely with external agencies, internal teams, production partners.

Skills

Social media strategy

Brand strategy

Content marketing

Digital communications

Storytelling

Agency management

Data-driven insights

Stakeholder management

Presentation skills

Job description

Schneider Electric seeks a Global Social Media Brand Strategist to shape how the brand appears on social across the globe. Based in Boston, Andover, or Foxborough, the role blends brand strategy, storytelling, and audience insights to deliver socially led narratives that build relevance and affinity.

The ideal candidate brings 8–10 years in social and brand strategy, deep platform knowledge, and proven collaboration with agencies and production partners.