Global SMB Ads Marketing Leader: Growth & Lifecycle

Amazon Inc.; New York (NY); On-site; USD 203,000 - 275,000; Full time

Benefits offered by this job

RSUs

401(k) matching

Health insurance

Parental leave

Job summary

Amazon Advertising LLC in New York seeks a Senior Manager, SMB Global Performance Marketing to lead worldwide 1P channel marketing and content strategy for the SMB segment. Owns two pillars: 1P marketing channels and Click Credit promotions, driving growth across Sponsored Products, Sponsored Brands, Brand Stores, and more.

The role shapes strategy, defines requirements, and ensures marketing efforts align to advertiser success, with AI-driven improvements planned for 2027 as DMA anchors

Qualifications

• 15+ years of work experience and 5+ years of international management experience in a fast-moving environment.
• MBA or equivalent required.
• Preferred: experience partnering with product, consumer research and marketing teams to develop strategy and consumer insights.

Responsibilities

• Define and execute the worldwide 1P channel marketing strategy across email and in-portal nudges, driving reach, engagement, and attributed revenue at scale.
• Own end-to-end advertiser growth domains—acquisition, optimization, growth, and retention—defining problem statements and owning performance across the advertiser lifecycle.
• Lead the transition toward Marketing Demand Automation with AI scaling execution and continuous experimentation.

Job description

Amazon Advertising LLC in New York seeks a Senior Manager, SMB Global Performance Marketing to lead worldwide 1P channel marketing and content strategy for the SMB segment. Owns two pillars: 1P marketing channels and Click Credit promotions, driving growth across Sponsored Products, Sponsored Brands, Brand Stores, and more.

The role shapes strategy, defines requirements, and ensures marketing efforts align to advertiser success, with AI-driven improvements planned for 2027 as DMA anchors