Global SEO & Analytics Strategist

Dexian

Dallas (TX)

On-site

USD 41,000 - 44,000

Full time

30 hours ago

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Job summary

Dexian is seeking a highly skilled SEO Specialist to lead SEO projects within our global digital ecosystem, ensuring search and AI-friendly, scalable sites across regions and business units. You will present SEO requirements to developers and partners, scope and execute improvements, and educate diverse audiences on SEO & GEO benefits within a matrixed organization.

In this role you will partner with web development, UX, and business units, leveraging BrightEdge, GA4, Looker Studio, BigQuery,

Qualifications

5+ years of SEO experience in a large enterprise or global environment.
Experience leading through influence across different levels of the organization.
Experience with international SEO, hreflang implementation, and multilingual site structures.
Ability to simplify and explain complex topics to non-SEO audiences.
Excellent analytical, problem solving, communication, and project management skills.

Responsibilities

Partner with web development, UX, and business partners to integrate SEO into site builds, migrations, maintenance, redesigns and retirement.
Work with a variety of business partners to identify and explain SEO & GEO strategies and deliver actionable insights.
Leverage SEO tools (BrightEdge, Oncrawl, Siteimprove) and analytics platforms (GA4, GSC, Tableau, Looker Studio, BigQuery) for insights and monitoring.
Monitor site health, crawl stats, and index coverage via G Search Console and Bing Webmaster Tools.
Create dashboards and reports to communicate performance and opportunities to team and stakeholders.
Document SEO/GEO measurement and reporting best practices and processes
Develop and provide technical requirements and recommendations for enterprise-level technical SEO & GEO strategies across global web properties.
Lead site audits and/or leverage third party site audits to identify crawl, indexation, and performance issues and provide actionable recommendations.
Manage the requirements, testing, validation and implementation of redirects, partnering with business partners and development teams.
Consult and provide requirements for testing and validation of robots.txt files, canonical URLs, XML sitemaps, hreflang implementation and other technical SEO needs in QA and production environments.
Consult and provide requirements and recommendations for site architecture, internal linking, and URL structures.
Ensure compliance with Core Web Vitals and mobile-first indexing.
Troubleshoot technical SEO issues, identify solutions and provide impact reports, sometimes at a quick pace.
Stay ahead of algorithm updates, emerging technologies, and industry trends, such as the impact and evolution of AI
Develop and enforce SEO governance, standards, and documentation.
Provide SEO & GEO training & education to applicable audiences