Global Respiratory Brand Strategy Lead

MSD; Rahway (NJ); Hybrid; USD 142,000 - 224,000; Full time

Job summary

MSD is seeking an Associate Director for Global Portfolio Operations & Strategy in Rahway, NJ. The role leads global HCP strategy, translates scientific evidence into commercial guidance, and partners with Medical Affairs and regional teams to enable market execution.

This senior position requires extensive experience in pharma marketing, global strategy, and strong stakeholder management, with a focus on integrating science into compelling HCP narratives across markets.

Qualifications

• Bachelor's degree required; advanced business degree preferred.
• Minimum 6-8 years of experience in pharmaceutical, biotechnology, healthcare, or related industries.
• Experience in global or local marketing, launch planning, or asset strategy.
• Demonstrated ability to translate clinical evidence, customer insights, and competitive intelligence into actionable commercial strategy.
• Strong strategic thinking, scientific curiosity, communication, and stakeholder management capabilities.
• Experience working across matrix organizations and influencing without direct authority.

Responsibilities

• Lead development of the global HCP strategy, including L3N, customer segmentation, insight generation, behavior-change objectives, and market activation priorities.
• Define the global HCP strategic framework, including priority customer segments, prescribing behavior drivers, barriers to adoption, and opportunities to shape clinical practice.
• Develop differentiated HCP value propositions, message priorities, and engagement strategies grounded in clinical evidence, customer insights, and competitive dynamics.
• Translate emerging data, clinical evidence, treatment landscape evolution, and competitive intelligence into clear strategic implications for HCP engagement.
• Develop globally relevant HCP engagement principles, message priorities, and strategic guidance that markets can adapt for local execution.
• Partner with regional and market teams to pressure-test HCP strategy, identify local customer needs, and ensure global guidance is actionable across diverse healthcare systems.
• Lead development of core HCP strategy assets, including customer journey, strategic imperatives, launch planning inputs, message maps, objection handling guidance, and market enablement materials.
• Manage the global AOR, including scope, budget, briefing, performance, and delivery of high-quality HCP strategy and scientific communication initiatives aligned with brand priorities.
• Scientific Insights, Evidence Translation, and Congress Strategy: Monitor and synthesize scientific, clinical, and competitive developments to inform global scientific strategy and leadership decision-making.
• Shape the global scientific narrative and core communication platform in partnership with Medical Affairs, Clinical, Regulatory, and Regional teams.

Skills

Strategic thinking

Scientific curiosity

Communication

Stakeholder management

Cross-functional collaboration

Influencing without authority

Matrix leadership

Education

Bachelor's degree

Advanced business degree

Job description

MSD is seeking an Associate Director for Global Portfolio Operations & Strategy in Rahway, NJ. The role leads global HCP strategy, translates scientific evidence into commercial guidance, and partners with Medical Affairs and regional teams to enable market execution.

This senior position requires extensive experience in pharma marketing, global strategy, and strong stakeholder management, with a focus on integrating science into compelling HCP narratives across markets.