Global Public Relations Manager

Halara; Los Angeles (CA); On-site; USD 80,000 - 110,000; Full time

Job summary

A leading athleisure brand in Los Angeles is seeking a Global PR Manager to elevate its narrative in North America. You will spearhead PR strategies, manage media relationships, and craft compelling stories that resonate with the brand's vision. Ideal candidates have 2–5 years in PR or Brand Communications, exceptional writing skills, and a deep understanding of the media landscape. This role offers an exciting opportunity to shape public perception and drive engagement through innovative storytelling.

Qualifications

• 2–5 years of proven experience in PR or Brand Communications, especially in Athleisure or Fashion.
• Familiarity with the North American media landscape and existing media contacts.
• Exceptional writing skills for various audiences.

Responsibilities

• Lead the development of PR strategies for North America.
• Manage the entire PR lifecycle from product launches to CSR initiatives.
• Build and sustain relationships with top-tier media outlets.
• Draft compelling brand stories and press materials.

Skills

PR strategies

Content creation

Media relations

Data analysis

Crisis management

Education

Bachelor’s degree in Communications, Journalism, or Marketing

Job description

Are you a storytelling enthusiast with a pulse on North American pop culture? Halara is looking for a dynamic Global PR Manager to spearhead our brand narrative in the North American market. You won’t just be managing PR; you’ll be crafting the voice of a brand that’s redefining athleisure. From high-profile media pitches to viral brand collaborations, you will play a pivotal role in scaling Halara’s presence and building a community that resonates with our core values.

Key Responsibilities

• Strategic Narrative Architect: Lead the development and localized execution of PR & communication strategies for North America. Define key messaging that elevates brand heat and drives long-term brand equity.
• End-to-End Campaign Mastery: Own the PR lifecycle—from high-energy product launches and designer collaborations to impactful CSR initiatives. Ensure every touchpoint is culturally resonant, legally sound, and quintessentially "Halara."
• Media Relationship Powerhouse: Proactively build and nurture a "gold‑standard" network of top-tier fashion, lifestyle, and business media. You’ll be the primary point of contact for high‑profile press, managing everything from exclusive interviews to rapid‑response media inquiries.
• Content & Storytelling Excellence: Draft and polish compelling brand stories press kits, and executive bios. You have a knack for turning technical product features (like our signature fabrics) into lifestyle stories that editors want to cover.
• Data-Driven Optimization: Don’t just report—analyze. Track media impressions, SOV (Share of Voice), search lift, and sentiment analysis to calculate ROI and pivot strategies for maximum impact.
• Reputation Guardian: Stay ahead of the curve by identifying potential PR risks and navigating crisis communications with agility and composure.

Qualifications

• Experience: 2–5 years of proven success in PR or Brand Communications. If you’ve worked in Athleisure, Fashion, DTC, or FMCG, we want to talk to you.
• Media Savvy: Deep familiarity with the North American media landscape (digital, print, and broadcast). Having an existing "little black book" of editors and stylists is a massive plus.
• Communication Pro: Exceptional writing skills with the ability to toggle between professional press releases and trendy, consumer-facing narratives.
• Growth Mindset: You thrive in a fast-paced, "move fast and break things" environment. You are results-oriented, highly organized, and obsessed with detail.
• Education: Bachelor’s degree or above in Communications, Journalism, Marketing, or a related field.
• Impact: Your work directly influences how millions of customers perceive our brand.
• Innovation: We blend data science with fashion—giving you a unique toolkit to tell better stories.
• Global Vision: Work with a diverse, international team dedicated to making high-quality athleisure accessible to everyone.