Director, Strategic Communications

Gap Inc.; New York (NY); On-site; USD 177,000 - 229,000; Full time

Benefits offered by this job

Merchandise discount

Generous Paid Time Off

401(k) with company match

Employee stock purchase plan

Insurance coverage

Job summary

Gap Inc. seeks an experienced Director of Strategic Communications to lead and execute all public-facing communications for a high-profile executive within our Communications & Engagement team.

This role shapes executive visibility across business, fashion, and entertainment, manages media relationships, drives thought leadership, and safeguards reputation in a fast-paced environment. Strong strategy and discretion are essential.

Qualifications

• 15+ years in corporate communications, PR, or executive-level communications in Business, Fashion or Entertainment.
• Exceptional writing, editing, and storytelling skills; ability to work at pace.
• Discretion, strategic thinking, and influence across media and stakeholders.

Responsibilities

• Thought Leadership: Develop content to position the executive as an industry expert, including op-eds, social media, and conference content.
• Message Development: Craft narratives, speeches, captions, and presentations aligned with voice and goals.
• Internal & External Comms: Create internal updates, Q&As, town halls, and manage external media relations.
• Strategic Coaching: Advise on communication strategy, media training, and delivery.
• Stakeholder Management: Build relationships with partners, journalists, and internal teams; pitch stories.
• Media Relations: Monitor coverage and lead crisis communications and rapid responses.
• Operations & Coordination: Manage calendars, embargoes, interviews, and track KPIs.

Skills

Strategic comms

Executive comms

Media relations

Crisis comms

Stakeholder mgmt

Job description

At Gap Inc., we create culture as much as we create clothes. Our ambition is to become a high-performing house of iconic American brands that shape culture.

About Gap Inc.

At Gap Inc., we create culture as much as we create clothes. Our ambition is to become a high-performing house of iconic American brands that shape culture. Our portfolio—Old Navy, Gap, Banana Republic, and Athleta—each brings a distinct point of view to how we show up in the world and serve our customers. Old Navy democratizes style with quality and value for all. Gap champions originality through essential pieces that celebrate individuality. Banana Republic is rooted in a spirit of discovery, creating modern pieces inspired by craftsmanship and travel. Athleta champions the Power of She through confidence, strength, and movement. We’re driven by a shared purpose: to bridge gaps—between people, perspectives, and possibilities—to create a better world. We’re building a team that performs at a high level—people who think boldly, take ownership, and turn ideas into impact. If you’re ready to learn fast and help shape what’s next, you’ll fit right in.

About The Role

We are seeking an experienced, strategic, and highly discreet Director of Strategic Communications to lead and execute all public-facing communications for a high-profile executive in business, fashion and entertainment as a member of the Gap Inc Communications & Engagement organization and Executive Communications team. This role is responsible for shaping executive visibility and influence, managing media and stakeholder relationships, driving thoughtful thought leadership, and safeguarding reputation in a fast-paced, high-impact business environment. The ideal candidate is strategic, proactive, measured, and calm under pressure, with strong business and industry acumen and a deep understanding of how executive narratives intersect with corporate strategy. They are culturally fluent and highly knowledgeable about media dynamics across traditional, digital, and social platforms, with a demonstrated ability to position leaders as credible, authoritative voices within the business, fashion and entertainment industry.

What you’ll do

• Thought Leadership: Developing content to establish the executive as an industry expert, including op-eds and, social media, and conference content.
• Message Development: Crafting narratives, speeches, social captions, and presentations that align with voice and company goals.
• Internal & External Comms: Creating internal updates, Q&As, town hall scripts, and managing external media relations or press releases.
• Strategic Coaching: Advising the executive on communication strategy, media training, and presentation delivery.
• Stakeholder Management: Building relationships with partners, journalists, and internal teams. Pitch stories, secure interviews, and manage press placements across print, digital, broadcast, and podcasts.
• Media Relations: Monitor media coverage, public sentiment, and emerging issues in real time. Lead crisis communications efforts including rapid response. Advise on sensitive issues, or breaking news affecting the public figure. Coordinate messaging across teams to ensure consistency and accuracy.
• Operations & Coordination: Manage press and appearance calendars, embargoes, exclusives, and media logistics. Prepare executive for interviews, appearances, and press events. Track KPIs, media impact, and publicity outcomes.

Who you are

• Experience: 15+ years in corporate communications, PR, or executive-level communications in the Business, Fashion or Entertainment industry.
• Skills: Exceptional writing, editing, and storytelling skills; ability to work at pace.
• Attributes: Speed, agility, high discretion, strategic thinking, and the ability to influence.

Salary Range: $176,500.00 - $229,400.00

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

Benefits at Gap Inc.

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.
• For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.