Temporary Coverage - Director, Public Relations

Authentic Brands Group; Los Angeles (CA); On-site; USD 62,000 - 76,000; Full time

Job summary

Authentic Brands Group, based in Los Angeles, is seeking a senior PR lead to drive brand communications and media strategy across its global portfolio. You will cultivate relationships with media, celebrities and influencers, coordinating with marketing teams to maximize coverage and visibility.

The role includes leading the West Coast Style Studio activations, coordinating VIP events, and shaping campaigns aligned with our brand strategy. Minimum 8+ years in PR required.

Qualifications

• Proven track record leading 360 integrated PR & comms for large brands, especially athletic, fashion or lifestyle.
• Strong relationships with media, talent, producers, and publicists.
• Ability to manage multiple timelines and deliverables across global teams.

Responsibilities

• Lead implementation and amplification of brand PR strategies across the Authentic brand portfolio.
• Cultivate media, stylist and celebrity relationships to maximize placements across broadcast, digital, social and print.
• Coordinate with Brand Marketing to disseminate highlights to global partners.
• Spearhead LA-based Style Studio activations and VIP media events.
• Manage communications with internal and external stakeholders to align activation plans and timelines.

Skills

PR strategy

Media relations

Celebrity relationships

Campaign planning

Editorial relationships

Active lifestyle media

Storytelling

Job description

Who We Are

Authentic Brands Group (Authentic) is a global brand and entertainment platform that owns and invests in iconic intellectual property and cultural assets. It accelerates brands through a set of specialized businesses that combine powerful storytelling, premium content, unforgettable live experiences and global commerce. Through a network of more than 1,700 best-in-class licensees and strategic partners across 150 countries and expansive distribution, Authentic’s brands drive more than $38 billion in annual systemwide retail sales worldwide.Authentic’s diversified portfolio spans more than 50 brands and reaches nearly one billion social media followers. Its roster includes Reebok, Champion, Shaquille O’Neal, David Beckham, Kevin Hart, Sports Illustrated, Elvis Presley, Muhammad Ali, Marilyn Monroe, GUESS, Aéropostale, Nautica, Eddie Bauer, Lucky Brand, Nine West, Brooks Brothers, Juicy Couture, Vince Camuto, Izod, Van Heusen, Dockers, Ted Baker, Hart Schaffner Marx, Vince, Barneys New York, Judith Leiber, Quiksilver, Spyder, Billabong, Volcom, Roxy, RVCA, DC Shoes, Prince, Sperry and Hunter.

For more information, visit corporate.authentic.com. Follow Authentic on LinkedIn, Instagram and WeChat.

Why Authentic

You’ll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we’re saying is, this isn’t your average day job. If you’re hungry to drive ideas into action and own your career, let’s chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.

What You'll Do

PR Strategy and Media Monitoring

• Lead the implementation and amplification of brand PR strategies across the Authentic brand portfolio
• Cultivate media, stylist & celebrity relationships to maximize brand placements across broadcast, TV/Film, digital, social media and print
• Leverage and cultivate strong network of media, stylist & celebrity relationships to maximize brand placements across TV/Film, digital, social and print
• Participate in brand strategy discussions and planning; identify target audiences; determine earned media needs
• Draft and distribute brand communications for various activities, including partnerships, campaign and product launches, events and more
• Utilize MuckRack to Monitor, recap and report press coverage and build media lists
• Work in conjunction with Authentic's Brand Marketing team to ensure the consistent and timely dissemination of brand and marketing highlights to internal groups and external partners around the world

West Coast Style Studio and Media Activations

• Spearhead Authentic's Style Studio, an LA-based interactive space where media, stylists, creators and costume designers engage with our brands
• Collaborate with key teams to execute regular VIP engagement events and appointments for media, stylists, celebrities, influencers and partners
• Work closely with the PR and Integrated Marketing teams to fulfill product gifting and large-scale seeding programs to media, stylists, celebrities, influencers and Authentic’s VIP network
• Manage consistent, ongoing communication with both internal and external stakeholders ensuring activation plans, execution timelines, deliverables and accountabilities are clear and align with the business
• Manage key media opportunities and interviews, campaign shoots, content filming, speaking engagements and appearances

Must Haves

• A proactive and innovative storyteller who initiates creative ideas and identifies brand-right opportunities that support the overall marketing strategy and brand business goals
• Proven track record of leading and executing 360 integrated PR and comms strategies for large-scale global brands with an emphasis on athletic, fashion and lifestyle
• Ability to create strong working relationships directly with celebrities and talent, producers, publicists, agents and managers, production staff and industry executives
• Expertise in relationship building with both media and brand partners with the ability to track and prioritize daily, weekly and seasonal deadlines
• 8+ years of experience working in PR and comms – experience working with talent is a must
• Strong editorial relationships across top-tier active, sports, fashion, footwear entertainment and lifestyle media
• Thorough knowledge of media landscape and timely news cycles across print, digital, broadcast and social
• Has a finger on the pulse of pop culture, including emerging trends, celebrities and digital creators

This role will be from October 2026 - April 2027

Primary Location Hourly Range: $45-$55/hour

Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.

For individuals with disabilities or religious obligations who would like to request an accommodation, please contact [e-mail].

To access Authentic's Privacy Policy, which contains information regarding data collected from job applicants and how we use it, please click here: https://authentic.com/pages/privacy-policy