Product Manager - Search Ads

TikTok; Seattle (WA); On-site; USD 141,588 - 234,080; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) with company match

Paid parental leave

10 paid holidays

17 days of Paid Personal Time

Job summary

A leading technology company in Seattle is looking for a Product Manager to lead product development for their search campaign. Must have a BA/BS in a technical field and 3+ years of product management experience in advertising. Fluency in both English and Mandarin is required. The role offers a competitive salary range of $141,588 - $234,080 annually, along with comprehensive benefits.

Qualifications

• 3+ years experience in advertising or search or recommendation in a product management function.
• Deep understanding of digital advertising required.
• Fluency in English and Mandarin.

Responsibilities

• Lead product development for the TikTok search campaign.
• Analyze and define strategy based on business opportunities.
• Work globally with engineers and product marketing managers.

Skills

Product management

Digital advertising

Analytical skills

Communication skills

Cross-functional collaboration

Education

BA/BS degree in Computer Science or related field

Job description

Responsibilities

• Lead product development for TikTok search campaign, continuously improve ad solutions to provide better customer satisfaction
• Analyze and diagnose business problems, opportunities and risks, and then define strategy and roadmap. Define key metrics to evaluate business outcomes and progress
• Work globally and cross-functionally with engineers, data analysts, product marketing managers and other cross-functional partners for successful development and go-to-market efforts
• Constantly evolve processes and resources to improve the delivery speed and quality
• Be responsible for the ultimate business goal

Qualifications

• Minimum Qualifications: BA/BS degree in Computer Science or related technical field (e.g. Mathematics, Statistics) or equivalent practical experience
• 3+ years experience in advertising or search or recommendation in a product management function, or 5+ years of relevant technical experience (i.e. Engineering, Data Science, or other)
• Deep understanding of and experience in digital advertising
• Fast learner with a good sense of judgment and original thinking
• Excellent documentation, presentation, communication, organizational, and analytical skills, particularly implemented in a cross-functional and global role

• Preferred Qualifications: Experience in advertising, search, or recommendation
• Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English-speaking regions as well as Chinese-speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese-speaking partners, understand cultural nuances, and navigate business transactions in key markets.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. We strive to do great things with great people, leading with curiosity, humility, and a desire to make impact in a rapidly growing tech company. We foster an "Always Day 1" mindset to achieve meaningful breakthroughs for ourselves, our company, and our users. By joining TikTok, you become part of a team that values collaboration and impact.

TikTok Accommodation

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at the provided accommodation contact.

Job Information

Compensation: The base salary range for this position is $141,588 - $234,080 annually, with variation based on location, qualifications, skills, and experience. Eligible for additional discretionary bonuses/incentives and restricted stock units. Benefits include medical, dental, vision, 401(k) with company match, paid parental leave, disability coverage, life insurance, wellbeing benefits, 10 paid holidays, 10 paid sick days, and 17 days of Paid Personal Time (prorated upon hire with tenure-based accruals). The company reserves the right to modify benefits at any time.