Global Product & Marketing Senior Manager - Remote, US

Wellspect HealthCare; United States; Remote; USD 80,000 - 140,000; Full time

Job summary

An established industry player is seeking a Global Product & Marketing Senior Manager to drive innovation in orthodontics. This pivotal role involves leading cross-functional teams, managing the product lifecycle, and developing strategic marketing initiatives. The ideal candidate will possess a strong background in product management and marketing strategy, with a passion for advancing digital orthodontics. Join a dynamic team committed to making a global impact and improving oral health worldwide. This is your chance to shape the future of dental care and contribute to meaningful change in a collaborative environment.

Qualifications

• 10+ years of experience in product management and marketing.
• Strong analytical skills and ability to manage complex projects.

Responsibilities

• Lead product lifecycle from development to commercialization.
• Develop and implement global launch strategies for products.

Skills

Product Management

Marketing Strategy

Cross-functional Leadership

Market Research

Analytical Skills

Communication Skills

Problem-solving

Education

Bachelor’s degree in business, marketing or related field

MBA

Job description

Dentsply Sirona is the world’s largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world-class brands. Dentsply Sirona’s products provide innovative, high-quality and effective solutions to advance patient care and deliver better and safer dentistry. Dentsply Sirona’s global headquarters is located in Charlotte, North Carolina. The company’s shares are listed in the United States on NASDAQ under the symbol XRAY.

Bringing out the best in people

As advanced as dentistry is today, we are dedicated to making it even better. Our people have a passion for innovation and are committed to applying it to improve dental care. We live and breathe high performance, working as one global team, bringing out the best in each other for the benefit of dental patients, and the professionals who serve them. If you want to grow and develop as a part of a team that is shaping an industry, then we’re looking for the best to join us.

Working at Dentsply Sirona you are able to:

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference - by helping improve oral health worldwide.

Job Summary:
The Global Product & Marketing Senior Manager is responsible for leading all upstream and downstream activities for an assigned global orthodontic product portfolio, with a focus on driving innovation and advancing the company's presence in digital orthodontics. This role encompasses managing the product lifecycle from development to commercialization, including strategy development, project leadership, new product innovation, global marketing plans, brand management, pricing, and analytics to achieve revenue and margin growth. While direct reports may not be part of the role, the Senior Manager will lead cross-functional project teams and collaborate with partners to drive results through influence and leadership.

Job Description:
Lead strategic initiatives, drive new product development, and ensure seamless global commercialization efforts. This role combines cross-functional leadership, new product development, market expertise, and a passion for innovation to deliver impactful results across global markets.

Key Responsibilities:

• Lead innovation pipeline development, collaborating with R&D, software development, legal, regulatory, customers, local commercial organizations, and clinical resources to establish directions.
• Identify, research, justify, and launch breakthrough platforms, supported by business cases with sound financial analysis.
• Provide cross-functional leadership for commercialization efforts, partnering with R&D, technology, and operations teams.
• Lead the GBU Strategic & Operational Plans, linked to customer insights, market data and research.
• Oversee product portfolio and lifecycle planning, conducting regional industry assessments, opportunity gap analyses, and platform guidance.
• Manage global brand positioning, price setting, and product/brand equity development.
• Business Case & Forecasting:
  • Develop business cases & product forecasts for new product launches.
• Global Launch & Commercialization:
  • Define, develop and implement global launch strategies, including commercialization tools and assets.
  • Analyze product performance metrics and KPIs post-launch to ensure objectives are met.
• Market Research & Insights:
  • Initiate, develop and interpret market research to validate trends, quantify market opportunities, and refine product positioning.
• Marketing Communications & Brand Management:
  • Develop creative strategies, including targeting, segmentation, messaging, and content creation for global product launches and campaigns.
  • Act as a brand ambassador to cross-functional and cross-regional teams, ensuring consistent messaging and positioning.
  • Manage relationships with customers, agencies, and other key partners to drive impactful marketing initiatives.
• Pricing Strategy:
  • Develop and implement global platform pricing strategies.
  • Monitor, analyze, and authorize pricing adjustments and local deviations to align with strategy.
• Training & Education:
  • Collaborate with Clinical Education & Training to develop launch plans and materials for all initiatives and programs globally.
• Business Development & Strategic Partnerships:
  • Assess internal organic growth opportunities and identify potential acquisitions, partnerships, and in-licensing opportunities.
  • Participate in due diligence and develop business cases for external opportunities.
• Leadership & Team Management:
  • Provide updates to senior management on key projects and initiatives.
  • Mentor junior team members.
• Operational Excellence:
  • Develop samples, claims, and tools for marketing and regional commercial activities.
  • Monitor and address product performance issues and adhere to quality assurance measures.
  • Ensure compliance with quality, safety, and manufacturing SOPs through required training.
• Compliance:
  • Ensure all initiatives are compliant with regulatory and legal standards and company policies.

Capabilities:

• Ability to manage competing priorities for a matrix organization.
• Technical and clinical marketing and ability to develop user needs and translate clinical needs to strategy.
• Experience with digital and physical product development.

Requirements:

• Bachelor’s degree in business, marketing or related field; MBA preferred.
• Proven experience 10+ years in product management role, and experience in marketing, strategy, including product launch and brand management.
• Ability to manage complex projects with multiple stakeholders in a fast-paced environment.
• Strong understanding of product development processes and methodologies.
• Strong problem-solving abilities.
• Exceptional communication and presentation skills, with the ability to engage sales organizations and customers effectively.
• Strong analytical skills with experience in market research, financial analysis, and performance metrics.
• Proven experience in cross-functional leadership and managing global marketing initiatives.
• Willingness to travel up to 30% globally.

This is an exciting opportunity for a seasoned leader to make a global impact, drive innovation, and lead cross-functional teams in a dynamic environment.