Global Product Marketing Manager, Eyes & Lips, LTO

The Estée Lauder Companies; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

The Estée Lauder Companies, managing Too Faced, seeks a Manager of Product Marketing for Eyes, Lips & LTO. You will shape global strategy, craft compelling product stories, and drive launches with cross-functional teams to strengthen category performance and growth.

You will translate consumer insights into category priorities, lead innovation, and develop go-to-market plans, while collaborating with product development, creative, and regional teams to deliver on business objectives.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in product marketing, brand marketing, innovation, or category management.
• Experience managing product launches and partnering with global or regional teams.
• Strong understanding of product development, go-to-market planning, category performance, and the beauty competitive landscape.
• Excellent strategic thinking, storytelling, communication, and project management skills.
• Strong analytical mindset with the ability to translate data into actionable recommendations.
• Proven ability to manage cross-functional relationships and multiple priorities in a fast-paced environment.
• Passion for beauty, product innovation, consumer trends, and the Too Faced brand ethos.

Responsibilities

• Develop global strategy and execution for Eyes, Lips & LTO categories.
• Translate insights into category priorities and product opportunities.
• Partner cross-functionally to create product positioning and go-to-market plans.
• Lead product launches and manage timelines, risks, and decisions.
• Support innovation pipelines and manage launch toolkits and assets.
• Monitor performance, optimize assortments, and share learnings across regions.

Skills

Category strategy

Product marketing

Brand marketing

Innovation

Go-to-market planning

Cross-functional leadership

Storytelling

Project management

Analytics

Market insights

Global collaboration

Stakeholder management

Education

Bachelor's degree in Marketing, Business, or Communications

Tools

Launch trackers

Innovation calendars

Job description

The Estée Lauder Companies, managing Too Faced, seeks a Manager of Product Marketing for Eyes, Lips & LTO. You will shape global strategy, craft compelling product stories, and drive launches with cross-functional teams to strengthen category performance and growth.

You will translate consumer insights into category priorities, lead innovation, and develop go-to-market plans, while collaborating with product development, creative, and regional teams to deliver on business objectives.