Global Product Marketing Manager

Jobgether; United States; Remote; USD 116,000 - 174,000; Full time

Benefits offered by this job

Remote work options

Medical, dental, vision insurance

401(k) retirement plan

Paid time off

Tuition reimbursement

Job summary

Jobgether, on behalf of a partner, is seeking a Global Product Marketing Manager based in the United States to drive GTM strategies for an international AI-powered medical imaging portfolio. You will transform product positioning into launch plans, campaigns, and sales enablement across global markets.

You will collaborate with regional teams and cross-functional stakeholders to ensure compliant, evidence-based messaging and successful market adoption in a regulated B2B environment.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Life Sciences, Engineering, or related discipline.
• 3–5 years of professional experience in product marketing within regulated B2B environments (medical devices preferred).
• Experience developing and executing product marketing strategies and supporting end-to-end launches.
• Proven ability to create sales enablement materials and competitive messaging.
• Experience collaborating with Clinical, Regulatory, R&D, Product Management, Sales and Commercial teams.
• Strong project management and organizational skills with ability to manage multiple deliverables.
• Excellent analytical and competitive intelligence skills; ability to interpret market data.
• Strong written and verbal communication; ability to translate technical info into marketing content.
• Understanding of regulated industries and clinical evidence.
• Ability to work with international and regional teams; fluent English.

Responsibilities

• Develop launch plans for new products and manage go-to-market activities.
• Coordinate external marketing campaigns, press initiatives, webinars, and promotional activities with regional teams.
• Create and maintain sales enablement materials, including presentations and battlecards.
• Monitor competitors and conduct win/loss analyses; translate findings into strategy.
• Develop product information sheets, case studies, reference stories, and ROI tools with current evidence.
• Provide standardized marketing materials for regional adaptation and support regional execution.
• Maintain marketing asset libraries and ensure regulatory compliance and approvals.
• Track KPIs for launches and campaigns; coordinate events and manage stakeholder logistics.
• Consolidate customer feedback and market insights for Product Management and R&D roadmaps.
• Support cross-functional coordination across R&D, Clinical, Regulatory, and Market Access teams.

Skills

Cross-functional collaboration

Project management

Analytical skills

Written and verbal communication

Education

Bachelor's degree in Marketing or related field

MBA (advantage)

Job description

This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Global Product Marketing Manager based in the United States.

We are looking for an experienced Global Product Marketing Manager to drive the execution of marketing strategies across an international medical imaging portfolio, covering fixed, mobile, fluoroscopy, and digital X-ray solutions powered by AI. In this role, you will transform product positioning and portfolio strategies into impactful go-to-market initiatives, product launches, and sales enablement programs. You will collaborate closely with regional marketing teams and cross-functional stakeholders to ensure consistent messaging and successful product adoption across global markets. Through competitive intelligence, clinical evidence, and customer insights, you will help strengthen market positioning and support commercial growth. This is an exciting opportunity to contribute to innovation in medical technology while working in a collaborative, international, and highly regulated B2B environment.

Accountabilities

• Product Launches and Go-to-Market Execution: Develop and manage launch plans for new products, ensuring internal readiness, training, milestone tracking, and coordination of launch-related activities. Support product requirements documentation and regulatory-related launch processes, while identifying potential risks and communicating them to leadership.
• Marketing Campaigns: Coordinate external product launch activities, including marketing campaigns, press initiatives, webinars, and other promotional activities in collaboration with regional marketing teams and senior leadership.
• Sales Enablement: Develop and maintain comprehensive sales enablement materials, including presentations, competitive battlecards, clinical and value-based messaging, objection-handling resources, and product demonstration tools. Ensure all materials remain accurate, relevant, and aligned with established product positioning.
• Competitive Intelligence: Monitor competitors, conduct product-level competitive analysis, and perform win/loss assessments. Translate market findings into actionable insights that inform portfolio strategy and help commercial teams respond to competitive developments.
• Content and Evidence Development: Create and maintain product information sheets, customer case studies, reference stories, and return-on-investment tools. Ensure all marketing assets incorporate current and approved clinical and health-economic evidence.
• Global and Regional Marketing Support: Develop standardized marketing materials that can be adapted by regional teams for local market needs. Facilitate regional execution by coordinating resources, providing opportunity visibility, and supporting commercial alignment without directly managing customer relationships.
• Marketing Operations and Compliance: Maintain marketing asset libraries and coordinate content approval workflows in partnership with Marketing Communications. Ensure all materials comply with regulatory, legal, and brand guidelines.
• Performance Monitoring and Events: Track key performance indicators across product launches and marketing campaigns. Coordinate marketing events and manage logistics related to key opinion leaders and other strategic stakeholders.
• Product and Cross-Functional Collaboration: Gather and consolidate customer feedback, competitive intelligence, and regional market insights into structured recommendations for Product Management and R&D roadmap discussions.
• Stakeholder Coordination: Support the Product Marketing Director in coordinating launch-related deliverables and dependencies across R&D, Clinical, Regulatory, and Market Access teams, ensuring effective communication and execution.

Requirements

• Bachelor's degree in Marketing, Business Administration, Life Sciences, Engineering, or a related discipline. An MBA is considered an advantage.
• 3–5 years of professional experience in product marketing, ideally within the medical device industry or another regulated B2B environment.
• Demonstrated experience developing and executing product marketing strategies, supporting end-to-end product launches, and coordinating go-to-market initiatives.
• Proven ability to create effective sales enablement materials, including product presentations, competitive analysis tools, value propositions, and commercial messaging.
• Experience working in cross-functional environments and collaborating with Clinical, Regulatory, R&D, Product Management, Sales, and Commercial teams.
• Strong project management and organizational skills, with the ability to coordinate multiple deliverables, prioritize competing deadlines, and monitor project milestones.
• Excellent analytical and competitive intelligence skills, including the ability to interpret market trends, customer feedback, and product performance data.
• Strong written and verbal communication skills, with the ability to translate complex technical and clinical information into clear, compelling marketing content.
• Understanding of regulated industries and the importance of clinical evidence, regulatory compliance, and accurate product communication.
• Ability to work effectively with international and regional teams, adapting global marketing strategies to diverse market requirements.
• Full professional fluency in English is essential. Additional language skills are an advantage.
• Must be legally authorized to work in the United States. Employment visa sponsorship is not available now or in the future for this position.

Benefits

• Annual salary: $116,000–$174,000 for U.S.-based positions, depending on qualifications, professional experience, skills, and location.
• Potential eligibility for performance-based incentive compensation, including cash bonuses and/or long-term incentives.
• Comprehensive medical, dental, and vision insurance.
• 401(k) retirement plan with employee and employer contribution opportunities.
• Paid time off.
• Life insurance, disability insurance, and accident coverage.
• Tuition reimbursement and opportunities for continued professional development.
• Competitive compensation and a comprehensive benefits package.
• Collaborative and innovative working environment.
• Opportunities to contribute to cutting‑edge medical technology and global healthcare innovation.
• Remote working opportunities, with the position advertised as remote.
• No relocation assistance is provided.