Product Marketing Manager, Imaging Portfolio

Guerbet; Princeton (NJ); Sur place; USD 110 000 - 160 000; Plein temps

Résumé du poste

Guerbet, a global leader in medical imaging, is seeking an experienced Product Marketing Manager with a background in radiology, medical imaging, or a closely related healthcare technology field to drive the commercial success of our imaging portfolio. You will lead product positioning, messaging, go-to-market strategy, and lifecycle marketing for assigned imaging products and solutions.

You will translate complex clinical, technical, and market insights into compelling value propositions that

Qualifications

• Bachelor’s degree in a related field; marketing, business, life sciences, or engineering preferred.
• 5+ years of product marketing or related commercial experience in medical devices, diagnostics, or healthcare.
• Experience in radiology, diagnostic imaging, contrast media, or related imaging technologies preferred.
• Demonstrated go-to-market, product positioning, value propositions, and sales enablement experience.
• Experience launching products and managing lifecycle in a commercial healthcare environment.
• Strong understanding of healthcare customers, workflows, and imaging-market knowledge.
• Experience in a regulated healthcare environment with promotional/compliance understanding.
• Excellent project management and cross-functional collaboration; strong communication skills.

Responsabilités

• Develop and execute product marketing strategies for assigned imaging products and solutions.
• Define differentiated product positioning, messaging, and value propositions.
• Lead go-to-market strategy and launch execution for new products and upgrades.
• Partner with stakeholders to communicate product features, clinical value, and economic benefits.
• Create sales enablement materials, presentations, digital content, and collateral.
• Provide training and market insights to the Sales organization.
• Conduct market research and capture VOC to inform strategy and messaging.
• Monitor competitive landscape and develop intelligence and tools.
• Support pricing strategy and health economics initiatives as appropriate.
• Ensure all marketing activities comply with regulatory requirements and quality standards.
• Contribute to cross-functional improvements to support business objectives.
• Complete required training and other responsibilities.

Connaissances

Product marketing

Go-to-market

Sales enablement

Market research

Cross-functional

Regulatory compliance

Healthcare knowledge

Project management

Communication

Formation

Bachelor's degree

Marketing / Life Sciences

Outils

CRM systems

Marketing automation

Description du poste

At Guerbet, we build lasting relationships so that to enable people to live better. This is Our Purpose.

We are a global leader in medical imaging, offering an extensive portfolio of pharmaceuticals, medical devices, digital and AI solutions, for diagnostic and interventional imaging. As a pioneer in the field of contrast products since the last 95 years ,we continuously innovate. We dedicate 10% of our revenue to Research & Development such as to improve the diagnosis, prognosis and quality of life of patients.

Achieve, Cooperate, Care and Innovate are the values that we share and practice on a daily basis.

Working at Guerbet is not only being part of a multicultural team of 2,600 people across more than 20 countries, but, it is above all about playing a unique role in the future of medical imaging.

For more information on Guerbet, go to www.guerbet.com and follow Guerbet on Linkedin, Twitter, Instagram and Youtube

WHAT WE ARE LOOKING FOR

We are seeking an experienced Product Marketing Manager with a background in radiology, medical imaging, or a closely related healthcare technology field to help drive the commercial success of our imaging portfolio.

In this highly visible role, you will lead product positioning, messaging, go-to-market strategy, and lifecycle marketing for assigned imaging products and solutions. You will translate complex clinical, technical, and market insights into compelling value propositions that resonate with healthcare professionals and support customer adoption.

Working cross-functionally with Sales, Product Management, Medical Affairs, Training, and other key stakeholders, you will help shape portfolio strategy, strengthen competitive differentiation, and ensure consistent and impactful messaging throughout the customer journey. This is an opportunity for a strategic marketer who understands the imaging environment and can connect clinical value, customer needs, and commercial strategy in a highly regulated healthcare market.

YOUR ROLE

As Product Marketing Manager, you will:

• Develop and execute product marketing strategies for assigned imaging products and solutions, aligned with business and commercial objectives.
• Define and maintain differentiated product positioning, messaging, and value propositions based on customer needs, clinical value, and market dynamics.
• Lead go-to-market strategy and launch execution for new products, line extensions, upgrades, and other portfolio initiatives.
• Partner with Product Management, Sales, Medical Affairs, Training, and other stakeholders to communicate product features, clinical value, and economic benefits accurately and effectively.
• Create high-impact sales enablement and customer-facing materials, including presentations, digital content, training resources, product materials, and other marketing collateral.
• Equip and support Sales teams through product training, market insights, product updates, and ongoing field engagement.
• Conduct market research and leverage voice-of-customer insights, market trends, and customer feedback to inform product strategy, positioning, and messaging.
• Monitor the competitive landscape and develop competitive intelligence, messaging, and tools that help field teams differentiate our solutions.
• Support pricing strategy, value-based messaging, and health economics initiatives as appropriate.
• Ensure marketing activities and materials comply with applicable regulatory requirements, quality standards, and company policies.
• Contribute to cross-functional initiatives and continuous improvement efforts that support broader business objectives.
• Complete all required training and other responsibilities necessary to support business needs.

YOUR BACKGROUND

Education & Experience

• Bachelor’s degree required; degree in Marketing, Business, Life Sciences, Engineering, or a related field preferred.
• 5+ years of product marketing, downstream marketing, or related commercial experience within medical devices, diagnostics, medical imaging, or healthcare required.
• Experience within radiology, diagnostic imaging, contrast media, imaging equipment, or related imaging technologies strongly preferred.
• Demonstrated experience developing go-to-market strategies, product positioning, value propositions, and sales enablement tools.
• Experience supporting product launches and lifecycle management in a commercial healthcare environment preferred.
• Strong understanding of healthcare customers, clinical workflows, and the needs of healthcare professionals, with imaging-market knowledge strongly preferred.
• Experience working within a regulated healthcare environment, including an understanding of promotional and compliance requirements.
• Strong project management skills with the ability to manage multiple priorities and coordinate across diverse stakeholder groups.
• Excellent written, verbal, presentation, and interpersonal communication skills.

Reason to join US

Much more than a Competitive salary,

We offer continued personal development. When you join Guerbet, you :

• Are choosing a global leader with recognized expertise in diagnostic and interventional imaging,
• Are joining our 2820 collaborators who are committed every day to offering innovative solutions to improve quality of patient’s life all over the world,
• Are joining a company where we value diversity of talents coming from various horizon.

We # Innovate # Cooperate # Care #Achieve at Guerbet.

Guerbet is an Equal Opportunity Employer. As an organization, we believe that no individual should be discriminated against because of their differences, which includes the following: age, disability, ethnicity, gender, gender identity and expression, religion, or sexual orientation. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status, or any other basis as protected by federal, state, or local law. Guerbet is committed to diversity, equity, and inclusion.

Guerbet provides accommodations to applicants and employees with disabilities. If you need an accommodation to apply for a position please send an email to [e-mail] or you can also call this number+19843443717