Global Product Marketing Leader: Strategy, GTM & Analytics

Abbott; Chicago (IL); On-site; USD 120,000 - 180,000; Full time

Job summary

Abbott's Informatics Division in Lake Forest, IL seeks a Global Product Manager to bridge customer needs with software solutions. You will lead product strategy, roadmap planning, execution, and stakeholder management for next‑generation software products.

You will collaborate with US and Strategic Marketing and Sales on training materials, tools, and campaigns, while measuring product performance with defined KPIs and reports.

Qualifications

• Bachelor’s degree in Business, Marketing, Information Technology, Computer Science, Engineering, Data Science, or related field (Master’s preferred).
• 10 years of experience in Marketing, material development, storytelling, working with agencies, creating reporting and tracking.
• Tactical Plan and multichannel marketing experience.
• Understanding of PPC, Google Analytics, SEO.
• Reporting and copywriting expertise.

Responsibilities

• Lead product strategy and roadmap planning for next‑generation software products.
• Conduct market research, competitor analysis, and gather customer feedback.
• Collaborate with stakeholders to translate Voice of the Customer into product requirements.
• Oversee GTM activities and partner with marketing for campaigns and content.
• Define KPIs, analyze data, and prepare executive performance reports.

Skills

Marketing experience

Multichannel marketing

PPC basics

Google Analytics

SEO

Reporting & copywriting

Education

Bachelor’s degree in related field

Master’s degree preferred

Job description

Abbott's Informatics Division in Lake Forest, IL seeks a Global Product Manager to bridge customer needs with software solutions. You will lead product strategy, roadmap planning, execution, and stakeholder management for next‑generation software products.

You will collaborate with US and Strategic Marketing and Sales on training materials, tools, and campaigns, while measuring product performance with defined KPIs and reports.