Global Product Marketing Lead - Composable Banking

Avaloq Group; New York (NY); Hybrid; USD 119,000 - 140,000; Full time

Benefits offered by this job

Hybrid work model

Flexible working hours

Job summary

Avaloq Group in New York is seeking a Product Marketing Expert to lead positioning, messaging and GTM for our Composable Banking solution. You will shape how the product’s value is conveyed to markets, ensure product-market fit, and support commercial success across regions.

Collaborating with Marketing, Product, Sales and Strategy, you will develop compelling narratives, create high‑impact assets, and drive adoption across the client lifecycle, with a focus on storytelling, enablement, launches

Qualifications

• Proven experience in product marketing or product management within fintech/banking tech or enterprise SaaS.
• Solid awareness of financial services markets and trends.
• Proven ability to craft compelling product narratives and convert complexity into business value.
• Demonstrated ability to create high-quality sales/marketing collateral with advanced PowerPoint skills.
• Strong project management with multiple initiatives in a fast-paced environment.
• Willingness to work across US East Coast and European time zones.

Responsibilities

• Lead global product positioning and messaging for the Composable Banking solution across regions.
• Collaborate on product launches, training, competitive positioning and messaging frameworks.
• Define target audiences, value propositions and use-case driven narratives for GTM.
• Translate technical features into clear business benefits and differentiated narratives.
• Create and manage marketing assets like pitch decks, brochures, demos, videos and case studies.
• Conduct market and competitor analysis to inform product strategy and roadmap.

Skills

Product marketing

Fintech awareness

Storytelling

PowerPoint

Project management

Time-zone flexibility

Tools

PowerPoint

Job description

Avaloq Group in New York is seeking a Product Marketing Expert to lead positioning, messaging and GTM for our Composable Banking solution. You will shape how the product’s value is conveyed to markets, ensure product-market fit, and support commercial success across regions.

Collaborating with Marketing, Product, Sales and Strategy, you will develop compelling narratives, create high‑impact assets, and drive adoption across the client lifecycle, with a focus on storytelling, enablement, launches